2. Successful ThingsEven the weather shows my pain is the lyric
being sungas the rain falls down. This really shows the
audiencehows she feeling through the use of rain, with
rainconnotating dull, sadness, dark and many more meanings.This is
really effective way to keep the audience grippedand thinking about
your video. By using lots of settings it helps ensure that the
audience is never bored of a certain location and youre constantly
making it exciting for the viewer. This music video has done it
well with plenty of quick cuts to different scenes not holding on
the scenes too long then going to another making sure youre keeping
the audiences attention. 3. Less SuccessfulAlthough there were a
lot of scene changes which is good the location doesnt suit the
song. By having a very up tempo fast song youneed a location to
match and face paced movements with lots of energy, unfortunately
this music didnt have this and made it quiteboring by just seeing
someone mime the lyrics in a different location each time isnt very
interesting and you will lose the audiencesattention very quickly.
Everything needs to be performed and acted well for the audience to
believe it and be engrossed by the music video. Yet I dont feel it
was acted out very well which took the professional side out of it
and would make the audience less engrossed and excited by what they
were watching. 4. EditingThere isnt really any editing at all
within this music video except from cutting from scene to scene,
this makes it a lot lessinteresting for the viewer and you may lose
there attention quickly. Theres one major bit of editing used which
is quite effectivethough, as the pace of the song picks up a
quarter of the screen changes with an image keeping up with the
pace of the musicand making it interesting for the viewer. 5.
OverallOverall I didnt think it was the strongest video although
you could tell effort went into it I found it quite boring. Plus
the scenesdidnt really match the up beat dance tune so it didnt
flow very well making you lose interest very quickly. I felt it
could have beenimproved with a change of location (more up beat to
suit the song), improve the acting skills to make it more realistic
and also bringmore editing into it make it more jumpy and quick to
match the song yet also keeping the audience focused.
