1. Music videos as a postmodern text Chrissie Bishop
2. Aspects of a post-modern music video Emphasizing pastiche
Parody Irony Playfulness Fragmentation Discontinuity Intertexuality
Paranoia Bricolage
3. Post-modern artists and videos Lady Gaga Lady Gaga is the
absolute epitome of post-modernity. Jean Baudrillards idea of
hyper-reality stated that we cannot separate the images that we are
shown from what is the reality. In relation to Lady Gaga, her name
is a clear symbol of hyper-reality as it allows her to have two
personalities as she is never referred to as her real name, Stefani
Germanott. Furthermore, with the creation of a hyper-real version
of herself, she is able to keep attention away from the reality of
her everyday life. Intertextual referencing is another key aspect
into Lady Gaga and this factor is used in almost every one of her
music videos. In relation to the Telephone video, Gaga calls
Beyonce Honey Bee which is indirectly a reference to Honey Bunny, a
character in Quintin Tarantinos Pulp Fiction. The label of Pussy
Wagon on the car that they are driving is taken from Kill Bill
where the same phrase is used. These intertextual references give
the audience something to relate to, but also makes the original
content and boosts her image. Lastly, bricolage is another major
influence on Lady Gagas persona ad it could also be argued that the
way she dresses alone is a bricolage due to the fact that she is so
eccentric and creates a totally unique image. Bricolage could be
denoted in her video Paparazzi where she uses the iconic signifier
of a cup and saucer and continues to style herself around those
items. This has since before an iconic signifier of Lady Gaga.
4. Telephone Lady Gaga ft. Beyonce Honey bee - in Quintin
Tarantinos Pulp Fiction Pussy Wagon from Kill Bill
