2. Successful Things By illustrating what the lyrics are saying
through visuals it really helps to emphasise it to the audience and
reinforce the lyrics. This is what this music video has done and it
has worked well still keeping in rhythm and flow with the song but
still being able to reinforce meanings with the lyrics With the
phone in my hand hoping youll make it right.By constantly changing
the colours and flashing them quickly really flows with up tempo
dance song and works really well. It will catchthe viewers eye
quickly and easily and paired with a catchy song (which they have
done) the song and music video will be easilyremembered and will
have caught the viewers attention. For example below the quick
changing of colours on the amp makes the videofun and new. 3. Less
SuccessfulMy only criticism would have to be the ending for this
music video, only due to the fact that the music slows down but the
visualsdont really so when the music comes to an end the visuals
just stop and dont slow down at all giving you a very abrupt
end.Here is the visual moments before the end still flashingand
changing colour indicating no end to the viewer. 4. EditingThe
editing for this music video has been great, well edited for the
music video it is. Constant changes in colour and really quick
jumpcuts to keep up with the pace of the song really work. Another
really effective new edit they did was match the phone with the
lipswhich is a really fun and quirky edit which the audience will
love. Finally the last edit they did was add in the lyrics in text
at somepoints flashy up on the screen which was a really effective
idea that worked and kept with the rhythm of the song. 5.
OverallOverall I thought this was a really good video which was
well edited throughout. Everything flew nicely and seeing as it was
an uptempo song they managed to do that well with fast jump cuts.
Furthermore the bright colours flashing around were very
effectiveas well with it being an up tempo fun song youre going to
want big bright bold colours flashing. Also by illustrating the
lyricsthrough visuals really reinforced them to the audience and
hopefully made them remember the catchy lyrics more.
