5

14th

May 2012

1. NCDV Drag Him Away Campaign

The National Centre for Domestic Violence (NCDV)

has launched an interactive billboard campaign at

Euston Station to raise awareness about how people

can intervene to help put a stop to domestic violence.

A series of interactive billboards (JC Decaux e-

motion screens) have been installed at Euston

Station in London, with the first big screen playing a

video of a man violently shouting at a woman. The

call to action prompted people to start interacting

with the billboard by visiting a mobile site that gave

them the possibility to control the characters and

manually (and literally) drag away the man from the

woman. The screens then synchronise to urge people

to report any domestic violence situations to the

NCDV so that they can intervene on the victim's

behalf.

.

1. NCDV Drag Him Away Campaign

http://www.youtube.com/watch?v=EEKC-Yu-LeQ&feature=player_embedded

2. Stop the traffik

STOP THE TRAFFIK, FOUNDED IN 2006 WAS SET UP WITH AN

AIM TO BRING AN END TO HUMAN TRAFFICKING

WORLDWIDE.

THEIR ADS ARE ELUSIVE AND ENGAGING- THEY HAVE A

RUNNING THEME- “SOMETIMES THINGS JUST AREN’T AS

THEY SEEM”

HERES ONE FROM THE RED LIGHT DISTRICT IN AMSTERDAM

2. STOP THE TRAFFIK

http://www.youtube.com/watch?v=y-a8dAHDQoo&feature=player_embedded#!

Leo Burnett Iberia in Madrid created a buzz around the

launch of TV show Alcatraz for Spanish TV broadcaster

laSexta with a campaign that involved real prisoners

delivering genuinely disgusting 'prison style' meals as

takeout.

Journalists, bloggers and others were served up with free

meals on prison trays, alongside leaflets of information

about the series and its premier. Meanwhile, people could

order meals via the Alcatraz Delivery website, or by phone,

and experience it being delivered by real prisoners (with

police escorts).

The stunt spawned virals, posters, social media posts and

even a customer service center to receive complaints.

According to the agency, Alcatraz was the most watched

premier of the season , watched by 4.8 million viewers

3. Alcatraz Delivery

3. Alcatraz Delivery

http://www.youtube.com/watch?v=46H4VNgJkF0&feature=player_embedded

The internet has democratised society, giving us all

freedom of expression.

But it also gives advertisers a welcomed relief from

the advertising police, (for the moment)

Here’s one from apple

4. ipod viral

4. ipod viral

http://www.youtube.com/watch?v=IPlqhw8AoQI

5. IKEA’s Surprise Toilet

Usually public toilets, and portaloo’s in particular,

never reserve nice surprises. You get in, and you try

to get out as soon as possible. But the story of this

portaloo installed in Milan during the recent Design

Week is different. It’s an IKEA toilet or, better, it’s a

gateway to the IKEA world. Check out this fantastic

ambient marketing idea to promote IKEA’s bathrooms

line.

From the outside it looked exactly like a portaloo but

once inside, visitors were actually stepping in into a

bigger room, 20 square meters of a clean bathroom

space all furnished and maintained by IKEA.

5. IKEA’s Surprise Toilet

http://www.huffingtonpost.com/2012/05/08/ikea-porta-potty_n_1499807.html