5

05th December 2011

1. Olla Condoms – Unexpected babies

To try and encourage young Brazilians to practice safe sex, Olla Condoms ran a Facebook campaign where they created numerous different profiles of babies, each one becomes Facebook friends with a specific person on Facebook as they claim to be their child.Each baby is named after their father, with ‘Jr.’ placed at the end of their name, before they added them as a Facebook friend. The result was that those checking out the friend request would be surprised and confused as to why a baby, who has the exact same name as them, was trying to befriend them, reflecting the unexpected surprise and shock of a unplanned pregnancy. If you accepted the friend request, you would find a link to Olla Condoms’ website, promoting their product and safe sex.The campaign doesn’t really give the audience any opportunity to engage with the brand, but it’s probably a good thing as the purpose of the campaign was to create an immediate shock and nothing more.

1. Olla Condoms – Unexpected babies

http://www.dailymotion.com/video/xmqdzh_olla-condoms-unexpected-babies_tech

2 Murat Paris: Interactive jewellery Print Ads

This is a really nice piece of print innovation from jewellery brand Murat Paris.

This  Interactive Print ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets

and rings positioned .

In addition to that users can read detailed content on each item as well as locate the nearest store to purchase via

Google maps. on the virtual hand.

2 Murat Pairs: Interactive jewellery Print Ads

http://www.youtube.com/watch?feature=player_embedded&v=41mBt8ONrFw

The world of clubbing has become a dangerous one, as the ubiquity of camera phones and social networks means

your partying indiscretions could be caught and displayed for the world to see. Stop the publishing of your

philandering or drunken ways with "Photoblocker," an intelligent beer cooler from Norte and Del Campo Nazca Saatchi & Saatchi which can detect camera flashes, and

respond with a flash of its own that destroys the photo. The beer coolers were distributed throughout bars in Northern

Argentina.

3. Norte Beer - Photoblocker

3. Norte Beer - Photoblocker

http://www.youtube.com/watch?feature=player_embedded&v=rxQQ8xM5UsY#!

http://creativity-online.com/work/norte-beer-photoblocker/25398

4. Robot converts online interactions into real-world scents

London based graduate design lab ‘Mint Foundry’ have now developed ‘Olly’, a web connected smelly robot that converts digital

alerts into smells.The software can produce smells in response

to a range of web interactions, from calender alerts to Twitter searches. Users

can dictate the smell produced by filling the removable section at the back of Olly with a fragrance of their choice, from essential oils

to fruit or alcohol.

4. Robot converts online interactions into real-world scents

• Robot converts online interactions into real-world scents

5. Twitter’s first crowdsourced charity Christmas single

It started with a late night tweet. But it could end up as the Christmas No 1.

The first-ever charity single recorded using Twitter, #twitterxmassingle, was launched in Dublin yesterday, and raced

straight to number 4 in the Irish iTunes chart. Written by Sara Bareilles and Ingrid Michaelson, 'Winter Song' came about after Brenda Drumm from Newbridge in Co Kildare tweeted on Saturday November 19: "Wouldn't it be great to have a Twitter Xmas Single?" Within hours @BrendaDrumm was getting tweets

from musicians, singers, studio technicians, and other well-wishers across the country eager to help.

Recording of the Christmas single took place just eight days later, on Sunday November 27, when 140 people gathered in the Westin

Hotel in Dublin. The record is a fundraiser for the Neonatal Special Care Unit in the

National Maternity Hospital in Holles Street, Dublin.

5. Twitter’s first crowdsourced charity Christmas single