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5
14th May 2012
1. NCDV Drag Him Away Campaign
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help
put a stop to domestic violence. A series of interactive billboards (JC Decaux e-motion screens) have been installed at Euston Station in London, with the first big screen playing a video of a man violently shouting at a woman. The call to
action prompted people to start interacting with the billboard by visiting a mobile site that gave them the
possibility to control the characters and manually (and literally) drag away the man from the woman. The screens
then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene
on the victim's behalf.
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1. NCDV Drag Him Away Campaign
http://www.youtube.com/watch?v=EEKC-Yu-LeQ&feature=player_embedded
2. Stop the traffik
STOP THE TRAFFIK, FOUNDED IN 2006 WAS SET UP WITH AN AIM TO BRING AN END TO HUMAN TRAFFICKING WORLDWIDE.
THEIR ADS ARE ELUSIVE AND ENGAGING- THEY HAVE A RUNNING THEME- “SOMETIMES THINGS JUST AREN’T AS THEY SEEM”
HERES ONE FROM THE RED LIGHT DISTRICT IN AMSTERDAM
2. STOP THE TRAFFIK
http://www.youtube.com/watch?v=y-a8dAHDQoo&feature=player_embedded#!
Leo Burnett Iberia in Madrid created a buzz around the launch of TV show Alcatraz for Spanish TV broadcaster laSexta with a campaign that involved real prisoners delivering genuinely disgusting 'prison
style' meals as takeout. Journalists, bloggers and others were served up with free meals on
prison trays, alongside leaflets of information about the series and its premier. Meanwhile, people could order meals via the Alcatraz
Delivery website, or by phone, and experience it being delivered by real prisoners (with police escorts).
The stunt spawned virals, posters, social media posts and even a customer service center to receive complaints. According to the agency, Alcatraz was the most watched premier of the season ,
watched by 4.8 million viewers
3. Alcatraz Delivery
3. Alcatraz Delivery
http://www.youtube.com/watch?v=46H4VNgJkF0&feature=player_embedded
The internet has democratised society, giving us all freedom of expression.
But it also gives advertisers a welcomed relief from the advertising police, (for the moment)
Here’s one from apple
4. ipod viral
4. ipod viral
http://www.youtube.com/watch?v=IPlqhw8AoQI
5. IKEA’s Surprise Toilet
Usually public toilets, and portaloo’s in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this portaloo installed in
Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out
this fantastic ambient marketing idea to promote IKEA’s bathrooms line.
From the outside it looked exactly like a portaloo but once inside, visitors were actually stepping in into a bigger room, 20 square meters of a clean bathroom space all furnished
and maintained by IKEA.
5. IKEA’s Surprise Toilet
http://www.huffingtonpost.com/2012/05/08/ikea-porta-potty_n_1499807.html