Adventurers in natureSUMMER 2013

DESIGN BY SADRA SHARIATMADARI

Social Responsibility campaignAdventurers in nature

Location: Kamjel- Mazandaran Providence

Excavate in heart of nature

Extreme and

Campaign vision

CultureExtreme sport

Marketing and PRNew marketing activity

AwarenessSocial Corporation

More than 16000 person follow us directly

Quiksilver opening day

64% men36% women

Quiksilver opening day

More than 24 idea room and

10 brain storming room

Idea designing PR Marketing Rock climbing

Video and Audio Visual Web Rescue

Study on idea Idea ProjectionCampaign strategy

Financial

SWOT Analysis

Introduction And

Inviting people

Training and

excavatingDocumentary

Plan divisions

Part A Part B Part C

Introduction And

Inviting people

Part A

Quiksilver opening And introducing plan with website and PR activities to its fan club and

create world of mouth WOM between our target group

In less than two week

REAL SHOCK

Press conference in Milad towerOnline marketing by persianblog groupWOM in Cinema gholhak cermonyMilad tower’s eventATL advertising by Navand

Trust company Fast growingaudience

Using existed media

Why we started with Quiksilver?

SMART Starting= Fast growing

Before Now

Just a simple planNo audienceNo budgetNo PR and online activitiesNo ATL or BTLNo material to present

Powerful armiesMore than 16000 direct audiencesPowerful PR and On-Line marketingWe have more than 80 ATL and BTL

We have the richest materials now

Successful campaign need to have powerful army

Quiksilver’s storesAdernalin’s storesGholhak cinemaMilad tower ‘s club

Direct marketingPersian blog groupBartarinha groupMore than 65 websitesOnline marketingNewsletterSocial mediaAdventurers.ir

Online marketing

Navand ADS Agency

ATLOxygen RoyalFixAdernalin

GYM

See what happened for Quiksilver and simulate what will happen to you?

Increase awarenessMedia coverageATL advertisingChange ranking

Change brand positioningPress conference

Great openingPerfect documentary

Brand adaptation

ALL IN ONE

Press conferenceMilad tower VIP room

Gholhak Cinema Cermony

Local flight in Iran with brand’s flag

Adaptation photography in Tehran

Campaign in Milad tower

Opening day

Opening day

Opening day

Do you like origami?Plane paper will

transform into many shapes

Our plan is so similar to an origamiYou decide which shape will useful

for your organization

Our next step

Practice in GYM

And inNature

ATL ADS

Press Conference

AndMedia

coverage

Video before Event

36 episode

Online marketing

Daily newsletter

Adventure in website

ByLottery

plan

Night in Milad Tower

AndNights in stuff’s

home

Night Before Journey

In the road3 days

In canyon

5 Nights Show!!

Thanks for your time and your attentions