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Personal Branding: Setting Yourself Apart in Action and
Appearance
Ross Beitzel
A BRAND IS NOT A LOGO
A BRAND IS A COLLECTION OF
PERCEPTIONS
BRANDS ARE BORN OF
EXPERIENCE AND REFLECT
REPUTATION
PSYCHOLOGICAL AND EMOTIONAL ATTACHMENT
BUT THESE ARE CONSUMER BRANDS
NOT PEOPLE
PERSONAL BRANDS ALLOW INDIVIDUALS TO DIFFERENTIATE THEMSELVES BY CONSITANTLY
ARTICULATING AND LEVERAGING THEIR
UNIQUE BENEFIT AND VALUE
EVEN IF YOU ARE NOT BRANDING YOURSELF, YOU CAN BE CERTAIN OTHERS ARE DOING IT
FOR YOU
Posi&ve Trait Associa&ons
• Dependable • Knowledgeable • Funny • Organized • Helpful • Compassionate • Persistent
Nega&ve Trait Associa&ons
• Late • Unreliable • Moody
• Rude • Dishonest • Manipula&ve
Brands are built on what people are
saying about you, not what you’re
saying about yourself.
- Guy Kawasaki
Personal Brand Trifecta
Know Yourself Be Yourself Sell Yourself
Know Yourself
Step 1: Know Yourself
Question Ask Quest
The 5 Question Business Card
5. What are your goals? 3. What do you value?
2. What are you passionate about?
4. What mo&vates you?
1. What makes you remarkable?
Be Yourself
Step 2. Be Yourself Be Diligent Be Conscious
Be Consistent Be Purposeful
Be Authentic
I've learned that people will forget what you
said, people will forget what you did, but people will never
forget how you made them feel.
– Maya Angelou
The Self-Promoter’s
ToolBox
Appearance
Communication Style
Social Media Presence
Social Media Branding Strategy!
1. Know Your Goals – Social Media is a Tool
– Brand Understanding – Understanding of Mission
2. Become Familiar – PlaTorms
– Current Conversa&on
– Let Research Lead Ac&on
3. Develop a Strategy – Collabora&ve Process
– Ask Ques&ons • Who is the Audience? • What Technologies Will We Use? • How OVen Will We Update?
• Who Will Take Charge?
4. Know the Risks 5. Develop Policy
– Freedom vs. Control
6. Collaborate – Iden&fy and Connect With
Partners – Shared Experiences
7. Educate – Train Those Represen&ng
8. Implement 9. Assess
– How Receiving Informa&on – How Using Informa&on
Back to the Business Card
Your Logo Here
Your Name Here
Social Media Informa&on Here
The Self-Promoter’s
ToolBox
Social Media Presence
Appearance
Communication Style
Application Materials
Interview Skills
Application Materials
Personal Brand Trifecta
Know Yourself Be Yourself Sell Yourself
Be True To Your
HEART
Thanks for
coming!
Questions? [email protected]
Acknowledgements:
Kristen Andersen + Associates BrandYou