The Brand of You

Using Social Media to Create a Powerful Professional

Brand

presented by Jason Mesiarik

What’s Changed?

“Any business which

doesn’t embrace social

media will be dead on

their feet over the next

few years.”

20 steps towards building

your professional brand...

1.

Identify your core passion

2.

Make sure you can come up with

a list of at least fifty excellent

blog topics on the subject.

3.

You must be able to answer Yes to

the following two questions:

1) Am I sure my passion is what I think it is?

2) Can I talk about it in a more authoritative and

compelling way than anyone else?

4.

Name your personal brand.

5.

Buy your own name as a domain

6.

Choose a format that suits your personal style.

(audio, video or written).

7.

Start a WordPress account

8.

Hire a great designer

9.

Include Share functions with Facebook, Twitter, Pinterest,

LinkedIn and others and engage your readers

10.

Create a facebook page

11.

Use HootSuite or TweetDeckfor easy posting & distribution

12.

Post your content

13.

Start creating a community

14.

Search to find people

talking about your

topic & communicate

with them.

15.

Use Google’s blogsearch to find

more blogs that are relevant to

your subject

16.

Join Facebook fan pages and

groups relating to your topic

17.

Repeat steps 12 through 16 over

and over and over again!

18.

Do it again…

19.

And again…

20.

And again.

Create a Legacy

Live a Richer, Fuller,

more Meaningful Life

About the Presenter:

Jason Mesiarik

Jason Mesiarik is a sales 2.0 and social enterprise guru

leader in Verizon’s global sales training. His focus is

management consulting for coaching and leadership

development in strategy, agility and sales performance.

Jason is a recognized expert in social media for sales,

enterprise 2.0 and social learning.

Jason is an avid social user on LinkedIn, Twitter, Facebook,

FourSquare, Pinterest, SlideShare, and he the author of

the Smarter Selling blog on WordPress.