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As an interior design graduate, you must not only focus on showcasing your creativity and skill in a unique and engaging format, but also creating a network of professionals to help you jump start your career. In this presentation, we address the basics of personal branding, networking and digital design portfolios for interior designers.
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The Brand of Youfor interior designers
The
Bra
nd o
f You
“I’m passionate about design,
writing and people.” Jenny Schrank
Principal PushPoint Marketing
The
Bra
nd o
f You
Aga Artka Founder Aga Artka Interior Design
“It all started with a dream.”
EDUCATIONCREATIVITYPASSION
State of the Industry
The
Bra
nd o
f You
State of Construction
“Employment in construction continued to trend upward in October (+12,000), bringing the current 12-month net job gain to 231,000.
Data obtained from Bureau of Labor Statistics
Employment in construction continued to trend upward in October (+12,000), bringing the current 12-month net job gain to 231,000. Within the sector, employment in residential specialty trade contractors continued to trend up in October (+10,000), and job gains totaled 81,000 over the year.
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
Jan-03 Jan-05 Jan-07 Jan-09 Jan-11 Jan-13
Employment in construction
October 2014 Level: 6,095OTM Change: 12
Bureau of Labor Statistics, Current Employment Statistics survey, November 07, 2014.Shaded area represents recession as denoted by the National Bureau of Economic Research. Most recent 2 months of data are preliminary.* denotes significance.
January 2003–October 2014Seasonally adjusted, in thousands
Construction
CES Highlights
Release Date: November 7, 2014
Summary Mining & Logging Construction Manufacturing
Trade: Wholesale
Retail
Transp., Warehousing
& Utilities Information Financial
Activities
Professional & Business
Services
Private Education & Health Services
Leisure & Hospitality
Other Services Government
The
Bra
nd o
f You
Interior Designers by Years of Experience
AGE
EDUCATION
PAGE 21
The interior design industry generally boasts a maturing
workforce. Approximately 55 percent of interior designers
are 45 or older, which is significantly higher than the
average age of the U.S. workforce (Exhibit 12). Emerging
interior design professionals are unlikely to join the
workforce until completion of a formal design education,
delaying their entry into the workforce until at least age 24.
Additionally, interior design attracts both traditionally aged
students as well as second-careerists, which increases the
average age of designers.
Approximately two-thirds of practicing interior designers have a bachelor’s degree or higher (Exhibit 14). While many have
degrees in interior design, others have degrees in architecture, interior architecture, fine arts, and in fields outside of design
as well.
Exhibit 12: Interior Designers by Age, Compared with
the U.S. Workforce
18-24
35-44
45-54
55-64
65+
13%
25-34 22%24%
21%
23%
16%
5%
2%
19%
24%
23%
8%
Interior Designers U.S. Workforce
PAGE 22
Similarly, whatever their age, nearly one-quarter of designers are emerging professionals with fewer than five years of
experience. Less than half (45 percent) of interior designers are seasoned professionals in the industry (Exhibit 13).
Exhibit 13: Interior Designers by Years of Experience
21%
Emerging Professionals(0-5 years’ experience)
40%
Mid-Careerists(6-15 years’ experience)
39%
Seasoned Professionals(16+ years’ experience)
Source: U.S. Bureau of Labor Statistics and internal ASID survey, 2013.
Source: U.S. Bureau of Labor Statistics and internal ASID survey, 2013.
Exhibit 14: Interior Designers by Educational Attainment
Associate
Bachelors
Masters
Ph.D.
7%
7%
18%
58%
8%
<1%
Source: Data from National Center for Education Statistics, U.S. Department of Education.
The
Bra
nd o
f You
Projected increase in US Employment
Between 2012-2022
ASID INTERIOR DESIGN BILLINGS INDEXREMAINS POSITIVE
REASONS FOR OPTIMISM
PAGE 07
At the onset of the recession in 2008, ASID began
conducting periodic surveys of its members to gauge
how their practices were being affected by the changing
economy. In November 2010, the Society launched a
monthly interior design billings and inquiries survey,
similar to the American Institute of Architects (AIA)
Architectural Billings Index. The ASID Interior Design
Billings Index (IDBI) measures increases (or decreases)
in billings monthly (current month vs. previous month)
based on responses from a panel of ASID members in sole
practitioner and small- and medium-sized firms across
North America. Activity of large architecture and design
firms is not reflected in the index.
PAGE 08
PROJECTED GROWTH ININTERIOR DESIGN EMPLOYMENT
As shown in Exhibit 1, total employment growth for interior designers is expected to outpace the average for “all occupations”
through 2022.
Exhibit 1: Projected Increase in U.S. Employment Between 2012 and 2022While the ASID Interior Design Billings Index
(IDBI) has been slightly lower month over
month in 2013 compared with 2012,
the index continues to remain positive,
indicating an optimistic outlook for interior design billings
and new project inquiries.
Existing home sales have risen to their highest point in 6
½ years, consumer confidence continues its upward trend
and unemployment has fallen to its lowest point since
December 2008. The overall tightening supply of homes
and vacant lots can increase home prices in the short
term. Single-family home prices rose in about nine out of
10 U.S. cities in the third quarter of 2013, compared with
the prior year. Economists predict that 2014 will be one
of the strongest years in residential spending since 2009,
with an 8 percent growth in the remodel market.
Home improvement spending has been a key contributor
to the rise in private residential spending. The recovery
in the housing market and home sales, along with low
financing rates, provided for a solid year for residential
improvement spending in 2013.
Single-family housing starts are forecasted to be up 32
percent in 2014 to a total of 822,000. While that total number
of starts is below the 50-year average, it is an increase from
an all-time low in 2008/2009. Despite the recent slowdown,
multifamily starts will likely rise in 2014 as well.
With continued national employment growth positive
across the country (especially in the West and Southeast),
increased discretionary spending should result in more
opportunities in the housing, furniture and corporate
design markets. Consumers with additional financial
resources in need of better space management may opt
to invest in a remodel rather than searching for a more
expensive home.
The effects of the recession hit the interior design industry
in late 2008, and the number of practicing designers and
interior design firms declined to pre-housing-boom levels.
The recent resurgence in the housing market, and in
some commercial and institutional sectors, holds promise
for stronger growth in the interior design field in 2014,
although growth to date has been erratic and modest.
While residential demand has gathered momentum,
demand for office space has seen much less improvement.
New office construction has been soft and will remain
weak in the absence of stronger growth in office-using
employment, even though it has returned to its pre-
recession peak. Trends in office space complicate the
outlook as office tenants are altering business strategies,
seeking to cut costs and increase efficiencies by utilizing
fewer square feet per worker.
Source: Employment Projections program, U.S. Department of Labor, U.S. Bureau of Labor Statistics
The Brand of You
Why do you buy certain brands?Th
e B
rand
of Y
ou
PromiseStoryLook
PersonalityAttributes
PriceNeed
Why should a personal have a brand?Th
e B
rand
of Y
ou
PromiseStoryLook
PersonalityAttributes
PriceNeed
Number of Interior Design Students EnrolledTh
e B
rand
of Y
ou
PAGE 23
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 24
CIDA reports that some 21,458 full- and part-time students currently are enrolled in an interior design program (Exhibit
16). This figure is down from a high in 2011 of approximately 26,400 students — indicating the demand for interior design
education has contracted. According to the CIDA, approximately two thirds of graduates are employed as interior designers.
Exhibit 16: Number of Interior Design Students Enrolled by Year
Source: Data from CIDA.
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
PAGE 23
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 24
CIDA reports that some 21,458 full- and part-time students currently are enrolled in an interior design program (Exhibit
16). This figure is down from a high in 2011 of approximately 26,400 students — indicating the demand for interior design
education has contracted. According to the CIDA, approximately two thirds of graduates are employed as interior designers.
Exhibit 16: Number of Interior Design Students Enrolled by Year
Source: Data from CIDA.
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
PAGE 23
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 24
CIDA reports that some 21,458 full- and part-time students currently are enrolled in an interior design program (Exhibit
16). This figure is down from a high in 2011 of approximately 26,400 students — indicating the demand for interior design
education has contracted. According to the CIDA, approximately two thirds of graduates are employed as interior designers.
Exhibit 16: Number of Interior Design Students Enrolled by Year
Source: Data from CIDA.
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
PAGE 23
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 24
CIDA reports that some 21,458 full- and part-time students currently are enrolled in an interior design program (Exhibit
16). This figure is down from a high in 2011 of approximately 26,400 students — indicating the demand for interior design
education has contracted. According to the CIDA, approximately two thirds of graduates are employed as interior designers.
Exhibit 16: Number of Interior Design Students Enrolled by Year
Source: Data from CIDA.
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
• graphic software knowledge • photography skills • advanced design software skills • social media understanding and
applicable experience • reliable team member • writing/communications skills • task-oriented drive • sales-driven personality • business acumen
What makes you differentTh
e B
rand
of Y
ou
A brand is a connection, a relationship,
a promise. - from our book
The
Bra
nd o
f You
Step1:
Connect
Step 2: Build relationships
Step 3: Deliver on the promise
Marketing The Brand of You- In Person -
NETWORKNETWORK
NETWORK
Your
car
eer
ASID www.asidwi.org
IIDA www.iidawi.org
WGBA www.wgba.org
NKBAwww.nkbawi.org
Your
car
eer Connect with others
- LinkedIn profile
1. Professional headshot
2. Optimize your headline
3. Update your
experience & summary
4. Build connections
5. Gain & give
recommendations
People hire
people,not
portfolios. - from our book
Marketing The Brand of You
- Online -
Online presence - digital portfolio
The
Bra
nd o
f You
Online presence - digital portfolio
The
Bra
nd o
f You
Online presence - portfolio website
Your
car
eer
Online presence - social platforms
Your
car
eer
Online presence - social platforms
Your
car
eer
Online presence - social platforms
Your
car
eer
Having an online presence allows you to….Th
e B
rand
of Y
ou
Be seen and be foundStay relevant
Show your creativityGain access
to informationEngage
Grow your reach
“There is a difference between interest and commitment. When
you’re interested in doing something, you do it only when it’s convenient .
When you’re committed to something, you accept no excuses, only results.”
- Kenneth Blanchard
QUESTIONS