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How do you market the most important thing in the world - YOU! The world of work is changing and now, more than ever, you need to stand out from the crowd. This presentation looks at building your personal brand and taking it to market. Take control of your career now!
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Karen P ThompsonSenior Agent, MarketingBrand YOU!
What is a brand?
The intangible sum of a products attributes: its name, packaging, and price, its history, its reputation and the way its advertised.
- David Ogilvy
Your Story = BRAND YOU!Image Courtesy: www.madisonavenuejournal.com
Brand YOU!s Journey - Getting StartedOne day Alice came to a fork in the road and saw a Cheshire cat in a tree.
Which road do I take? she asked.
Where do you want to go? was his response.I dont know, Alice answered.
Then, said the cat, it doesnt matter.- Lewis Carol
Brand YOU!s Journey - Getting StartedHave a dream
Have a goal
Have a plan!
Brand YOU!s Journey - Getting Started Brainstorm
What are your key Drivers?
Where do you want to be in 5 or 10 years?
What are your Brand YOU! Attributes?
Brand YOUs Journey Along the wayRemember the three Rs of Career Success:
Resume
Rolodex
Reputation
Brand YOUs Journey - Tune your radar! Thought leaders
Key players locally, nationally, globally
Industry landscape
Taking Brand YOU! to the marketOutstanding Resume Concise and relevant Career overview / Career objective Hook the reader!
Professional Portfolio
Elevator Pitch
Mentor
Taking Brand YOU! to the market Work Experience
Passion before profit!
Volunteer Industry Associations Information Interviews Business Card Get creative Think Big!
Taking Brand YOU! to the marketThe 4 Ps of Successful Interviews
Prepared Punctual Presentable Passionate!
Image Courtesy: http://web.utm.my/
Taking Brand YOU! to the market Situation Task Action ResultCompetency / Behavioural Based Interviews
Brand YOU! Doing it well online..
Brand YOU! Doing it well online.. Blogging, microblogging, social media LinkedIn create profile start connecting research people, organisations, jobs Twitter Start tweeting and follow: thought leaders people that interest you relevant media Tweeters
Brand YOU! Doing it well online.. Zac Martinhttp://www.pigsdontfly.com/ Writes his own blog Has LinkedIn Profile Active on Twitter Networks on and offline Writes for Marketing Magazine online - Graduate Like a Rock Star Internship at leading agency
Finally. Specialise Education short courses / postgraduate Jump on a plane International experience
Be the best that you can be!
Contact me Web www.aquent.com/go/karenthompsonEmail [email protected] - http://www.linkedin.com/in/karenthompsonaquentSlideshare - http://www.slideshare.net/kaz747Twitter Username = kaz747Tel + 61 8 9381 7655