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How do you get everyone in the company to pull together?
By taking control of your corporate and brand identity
The goal is clear
• Define, visually express and communicate:
who you are,
what you do,
how you do it,
where you are going,
why you are different.
Corporate identity can help you:
• Support a complete turnaround strategy• Rejuvenate and get everyone to pull together• Increase cross selling opportunities• Add value to the company and up the share price• Integrate newly acquire companies• Change culture following acquisition• Integrate acquired companies quickly• Respond to competitive pressures and market change• Prepare for social change in the future
Why companies use us
• Our clients are undergoing change such as:• growth through acquisition, de-merger, culture change or new
product and service development. • our corporate and brand identity techniques help to make
change positive. • by a powerful combination of strategy and visual expression, • we help clients navigate through the challenges of change and
transform the way that customers and other stakeholders see their businesses
• we help clients minimise threats & maximise new opportunities.
Who we work for
• mainly B2B businesses• aerospace, industry, manufacturing, building supplies
engineering, finance, service sectors• young specialists like Umeco plc• global names like Sodexo & Saint-Gobain• mix of national, global & start ups
• proven record of managing and implementing identity programmes for world leading companies.
The difference we make
• how you look, feel & behave and communicate to all stakeholders is made consistent
• we look at every point of contact with your audiences:• from stationery to literature• from websites to advertising to presentations• from displays to signage to livery• from packaging to products
Stages of work
• The basic stages of an identity programme are:• Stage 1: Investigation, analysis & recommendations• Stage 2: Developing the identity - vision • values • architecture •
design• Stage 3: Launch and introduction – communicating the vision •
values • the identity • Stage 4: Implementation – making it happen• Stage 5: Ongoing communications
FeesActivity Daily rate
Strategy £1,500.00
Corporate design £1,000.00
General design £850.00
All bought in costs are subject to the industry standard handling charge of 17.5%.
Market research and all other outside agency costs will be quoted on a project basis.
• BPB plc• identity not keeping pace with the strategy• portfolio full of disparate brands• global identity developed
• Post acquisition by Saint-Gobain• Regional brand strategy• Future: one global brand Gyproc
Umeco plc
Case study
Umeco plc
The old disparate
brand identity:
group
divisions
subsidiary companies
services
Communicating strategy
In the words of the Chief Executive, the new brandidentity which we created “is areally finely judged way of sayingthat what we do is aboutInnovation and stretchingperformance. But there’s arestraint in it too - nothingflamboyant. I believe it’s superb.Unmistakable. World class”
Umeco plc
Case study
Communicating strategy
There is now a unifying theme forthe group as a whole, focusing onUmeco and its 3 divisions, butAllowing the flexibility to retain existing brand names. Thedivisions carry the divisionaldescriptor and the subsidiarycompanies carry the group anddivisional descriptor - raising theprofile of the group.
Umeco plc
Case study
Communicating strategy
The unified group brand identity.Only one subsidiary, forcommercial reasons, has retainedtheir existing brand colours.
Umeco plc
Case study
Umeco plc
Case study
Communicating strategy
The rollout of the identity wasfast-track - we designed anonline guidelines manual anddownloads site for instant accessto logotypes, artwork andtemplates.
“These have proved to beenormously practical tools thathave helped the companiesmake the transition withminimum pain”.
Umeco plc
Case study
Communicating strategy
In addition to the guidelines anddownloads we also providedsupport in the form of a hotlinefor the initial implementationstage, as well as designingbrochures, advertisements,website, presentations andother materials for the launch.
Strategic repositioning of a division
Soon after the introduction of the new group brand identity Umeco sold it’s Repair and Overhaul division to focus on supply-chain management and advanced composite materials. This led to a review of the components division which specialised in supply-chain management.
Umeco plc
Case study
Strategic repositioning of a division
By creating many different options for service branding including the name of the division and the service brands we were able to contribute to the strategic thinking process. The result led to a restructuring of the companies in the Umeco Components division into one global brand, Pattonair, with three distinct service brands.
Umeco plc
Case study
Umeco plc
Case study
• Map Airports investment in Copenhagen & Brussels• airports bought by Ontario Teachers’ pension plan,• name and identity created for launch at point of completion• of acquisition
• aerospace and defence sector• new: management, vision and strategy• new values, name and identity
• BBA Aviation plc• Demerger of non-core business• New name and brand identity
• a Sodexo/Labco joint venture company• joint venture corporate brand positioning • new name and brand identity
• a Sodexo company• brand repositioning• new name and brand identity
• international business• international corporate identity
• Danish brand now part of Hunter Douglas• blind manufacturer• brand repositioning
• management consultancy - Healthcare sector• new brand identity
• management buy-out from Rathbone Trust• new name and corporate brand identity• now focused on the logotype Hawksford
• fast growing bakery• new brand identity• new range of product brands
• one of the UKs leading financial brands• old fashioned image• new name and brand identity
• management buyout from ICI• new name and brand identity
• Italian law firm based in Rome and Milan• new brand identity
• division of Morgan Crucible plc• disparate divisional group identity• new name and international brand identity
• Management consultancy• new brand identity
