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Marketing“The Brand Called You!”
Marketing“The Brand Called You!”
You & Your Career
You & Your Career
You & Your Career
You & Your Career
A 4-Stage Marketing
Plan:
A 4-Stage Marketing
Plan:
You & Your Career
You & Your Career
Understanding Yourself as a Product
Understanding Yourself as a Product
You & Your Career
You & Your Career
Understanding Yourself as a Product
Understanding Yourself as a Product
Understanding the Marketplace
Understanding the Marketplace
You & Your Career
You & Your Career
Understanding Yourself as a Product
Understanding Yourself as a Product
Understanding the Marketplace
Understanding the Marketplace
Increasing Your Market Value
Increasing Your Market Value
You & Your Career
You & Your Career
Understanding Yourself as a Product
Understanding Yourself as a Product
Understanding the Marketplace
Understanding the Marketplace
Increasing Your Market Value
Increasing Your Market Value
Bringing Your “Product” to Market
Bringing Your “Product” to Market
Understanding Yourself as a Product
Understanding Yourself as a Product
“T-I-G-E-R” T = Talents I = Interests G = Goals E = Experiences R = Resources
“T-I-G-E-R” T = Talents I = Interests G = Goals E = Experiences R = Resources
Understanding Yourself as a Product
Understanding Yourself as a Product
T = Talents T = Talents What are you good at? What do you like to do? What would you like to be able to do well?
What are you good at? What do you like to do? What would you like to be able to do well?
Understanding Yourself as a Product
Understanding Yourself as a Product
I = Interests I = Interests Related to Talents Related to Talents
What do you like? What are you good at? What would you like to know more about?
What do you like? What are you good at? What would you like to know more about?
Understanding Yourself as a Product
Understanding Yourself as a Product
G = Goals G = Goals “When you don’t know where you’re going, any road will take you there.” Set Long-Term Goals Set Short-Term Goals Have a Regular Review
“When you don’t know where you’re going, any road will take you there.” Set Long-Term Goals Set Short-Term Goals Have a Regular Review
Understanding Yourself as a Product
Understanding Yourself as a Product
E = Experiences E = Experiences Every experience can be a résumé builder. Write Your Résumé Now! Review During Step 3 - Increasing Your Market Value
Every experience can be a résumé builder. Write Your Résumé Now! Review During Step 3 - Increasing Your Market Value
Understanding Yourself as a Product
Understanding Yourself as a Product
R = Resources R = Resources Education & Experience Family Friends Friends of the above
“Don’t send nobody nobody sent.”
Education & Experience Family Friends Friends of the above
“Don’t send nobody nobody sent.”
Understanding The MarketplaceUnderstanding The Marketplace
“Creative Destruction” “Creative Destruction” High-Growth Categories
New Companies Emerging Markets
“Learn” your own market Top Companies Hot New Companies
High-Growth Categories New Companies Emerging Markets
“Learn” your own market Top Companies Hot New Companies
Remember Him?
Remember Him?
Increasing Your Market ValueIncreasing Your Market Value
Four Key Areas: Making the Most of Your Degree Internships & Summer Jobs Networking Extras
Four Key Areas: Making the Most of Your Degree Internships & Summer Jobs Networking Extras
Increasing Your Market ValueIncreasing Your Market Value
Making the Most of Your Degree Making the Most of Your Degree Take the Right Courses The Right Minor with your Major Get Involved & Volunteer Student Ad Competitions
Take the Right Courses The Right Minor with your Major Get Involved & Volunteer Student Ad Competitions
Increasing Your Market ValueIncreasing Your Market Value
AAF/NSAC American Ad Federation/National Student Advertising Competition 2009 - Student Drinking - St. Bonaventure University AAF Team
AAF/NSAC American Ad Federation/National Student Advertising Competition 2009 - Student Drinking - St. Bonaventure University AAF Team
Get involved
with your school’s
AAF team!
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Increasing Your Market ValueIncreasing Your Market Value
Internships & Summer Jobs Internships & Summer Jobs Real World Experience They Differentiate You They Get You Connected Can’t Find One? Create Your Own! They Demonstrate Initiative
Real World Experience They Differentiate You They Get You Connected Can’t Find One? Create Your Own! They Demonstrate Initiative
Increasing Your Market ValueIncreasing Your Market Value
Networking Networking Find a Mentor Get to know “Important Others”
Stay in touch Build your database
Look for People You Can Learn From
Find a Mentor Get to know “Important Others”
Stay in touch Build your database
Look for People You Can Learn From
Increasing Your Market ValueIncreasing Your Market Value
Extras Extras Interview Extras
Letters & Testimonials Produced Work - Examples/Photos
Building Your “Book” An Advanced Degree
Interview Extras Letters & Testimonials Produced Work - Examples/Photos
Building Your “Book” An Advanced Degree
Bringing Your “Product” to Market
Bringing Your “Product” to Market
A Quick Checklist: A Quick Checklist:
Your Campaign! Your Campaign!
Your Résumé… and more! What’s your “Story?” Your Market
Your Résumé… and more! What’s your “Story?” Your Market
Bringing Your “Product” to Market
Bringing Your “Product” to Market
Your Résumé Your Résumé
Flashy! Flashy!
Functional… or Functional… or
Any Extras? Any Extras?
Bringing Your “Product” to Market
Bringing Your “Product” to Market
Your “Story” Your “Story” “The Elevator Test”
Could you tell your story in a short elevator ride?
What’s the “Hook?”
“The Elevator Test” Could you tell your story in
a short elevator ride?
What’s the “Hook?”
Look for “Market Match-ups” Skills Region Category Company Connections
Look for “Market Match-ups” Skills Region Category Company Connections
Bringing Your “Product” to Market
Bringing Your “Product” to Market
Your Market Your Market
Bringing Your “Product” to Market
Bringing Your “Product” to Market
Your Campaign: Your Campaign:
You Can Do It! You Can Do It!
Putting it together Target, Contact, Follow-up Follow-up Your Follow-up
Putting it together Target, Contact, Follow-up Follow-up Your Follow-up
The Brand Called You!
The Brand Called You!
You’re a Brand, Too You’re a Brand, Too
Find Your Strengths Find Your Strengths
The Brand Called You!
The Brand Called You!
You’re a Brand, Too You’re a Brand, Too
Find Your Strengths Find Your Strengths Understand Your Market Understand Your Market
The Brand Called You!
The Brand Called You!
You’re a Brand, Too You’re a Brand, Too
Find Your Strengths Find Your Strengths
Build Your Benefits Build Your Benefits
Understand Your Market Understand Your Market
The Brand Called You!
The Brand Called You!
You’re a Brand, Too You’re a Brand, Too
Find Your Strengths Find Your Strengths
Go To Market Go To Market
Build Your Benefits Build Your Benefits
Understand Your Market Understand Your Market
And one more thing…And one more thing…
Don’t expect everything to come from the job
Some of it may be…
Don’t expect everything to come from the job
Some of it may be…
Quaternary Economic Activity
Quaternary Economic Activity
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Good Luck!Good Luck!
Remember…
“Fortune favors the prepared mind.”
Remember…
“Fortune favors the prepared mind.”
