You can use Facebook for that? Research-supported strategies to engage your students

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Recent research has focused on using emerging technologies to help increase college student engagement. Engagement has been found to be related to student persistence and GPA. Student affairs professionals have the opportunity to enhance student engagement and learning by using Facebook. The program presenters are planning a multi-institution study on using Facebook and Twitter to enhance student engagement. The presenters will review their ongoing research on using Facebook to improve student engagement in order to produce improved educational outcomes and will provide specific examples of how you can use Facebook in the same way.

Text of You can use Facebook for that? Research-supported strategies to engage your students

  • 1.Research-supported strategies to engage your students.Reynol JuncoGreg HeibergerAssociate Professor Coordinator and Advisor forDepartment of AcademicPre-Health ProfessionalsDevelopment and CounselingSouth Dakota State UniversityLock Haven University of PA

2. References Sendemail to Rey Junco for list ofreferences Reference for this presentation:Junco, R. & Heiberger, G. (2009, March). You can use Facebook for that? Research-supported strategies to engage your students. Presentation at the National American College Personnel Association Meeting, Washington, DC. 3. Presentation Outline Generations on campus Introduction to technology used bystudents Using Facebook to increase studentengagement and retention Astin Tinto Research on Facebook and student engagement 4. Generations on Campus Silent Boomers!Generation X!Net Generation! Generation! Generation!(1943-1960)!(1961-1981)! (1982-Now)!(1925-1942)!Loyal!Optimistic! Independent!Special! PeerCollaborative!Competitive!Skeptical!Sheltered! Personality!PersonalIndividualistic!Latchkey Kids!Confident!Sacrifice!Reject Authority! Shun TraditionalConventional!Patriotic!Values!Return to Team-Oriented!Conformity! Nihilism!religious values! Achieving!Respect for Pressured!authority!Civic Pride!WWI & II! Vietnam War!ChallengerColumbine DefiningAccident! Shootings!Great Depression! Watergate! Events!MTV!September 11New Deal! Womens Rights!Attacks!Computers!Reagan recession!Oklahoma CityVideo Games!Civil RightsBombing!Persian Gulf War!Movement!Television!1943-1960!1961-1978!1979-1999!2000-Now! Attended College! 5. Technologies used by students 6. Student Technology UseTodays College Internet Students UseFacebook Instant Messenger Wikipedia Blogs More than people P2P File Sharing from othergenerations 7. Use >175 Million Active Users Users over 35 are the fastest growingdemographic 3 billion minutes spent per day 35 languages (60 in development) 850 million photos uploaded everymonth 95% of users have at least one of the52,000 applications 8. Nielsen March 2009 Report67% of global online community visit blogs and social networking sitesGlobal active reach is greater than email Facebook is visited monthly by 3 in every 10 people Audience is becoming more diverse Largest growth in 35-49 year olds in 2008Increase of 156% from 2007 in use of cell phones to access social networking in the US 9. Increase in global use of Facebook since 2007 10. Facebook Growth by age since 2007 11. Audience is becoming older since 2007 12. Facebook Penetration onCollege Campuses 92% use Facebook daily(Heiberger) 94% use Facebook weekly 7th most visited site in US (HERI)86% had Facebook accounts(Mastrodicasa & Kepic) 20042005 20062007 2008 2009 69% had Facebook accountFaecbook founded(Junco & Mastrodicasa) 99% use Facebook (Matney & Borland)Facebook open to everyone 13. Changing Perceptions of Facebook 14. Astins (1984) theory of student engagement Involvement requires the investment ofpsychological and physical energy Students will invest varying amounts ofenergy in different areas Involvement occurs along a continuum Student development is proportional toquantity and quality of involvement Educational effectiveness is related tocapacity to increase involvement 15. Tintos model of departure 16. Research on Facebook and Student Engagement Fewstudies examining link HERI (2007) Heiberger (2007) How is engagement related totechnology use? 17. HERI (2007) & Heiberger (2007)HERIHEIBERGERn31,500 via YFCY 375 Participants 114 Colleges and1 Midsize MidwesternUniversitiesU.Social Network All Social Networks Facebook only94% use weekly92% use dailyNo less time studying 18. The Bad Data from HERI (2007) show that: 94% of first year students spend at least sometime on SNW each week. Majority of first year students (60%) spendbetween 1-5 hours a week on SNW. High users (> 6 hours/week) reported moreproblems with time management and studyskills. 19. The Good Time spent on SNW was less than on academic activities and socializing in the real world. 20. Friends Social networks Interact Daily w/ closefriends>6hrs per week84%1hr per day92.2%6hrs per week15%1hr per day78.1%6hrs per week33%1hr per day63.4%