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Bob Slinn Director, Games Partnerships EMEA Building Great Games with Facebook Casual Connect, Tel Aviv

Build Great Games and Engage your Players with Facebook | Bob Slinn

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Page 1: Build Great Games and Engage your Players with Facebook | Bob Slinn

Bob SlinnDirector, Games Partnerships EMEA

Building Great Games with Facebook Casual Connect, Tel Aviv

Page 2: Build Great Games and Engage your Players with Facebook | Bob Slinn

Give people the power to discover, play and share the games they love with the people they care about.

Page 3: Build Great Games and Engage your Players with Facebook | Bob Slinn

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over

1.7B peopleon Facebook

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$2.5B Paid to Developers in 2015

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15%+Time spent on facebook.com

Page 6: Build Great Games and Engage your Players with Facebook | Bob Slinn
Page 7: Build Great Games and Engage your Players with Facebook | Bob Slinn

Gamers are everywhere and can play anywhere

Page 8: Build Great Games and Engage your Players with Facebook | Bob Slinn

”We are where gamers are.

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Page 10: Build Great Games and Engage your Players with Facebook | Bob Slinn

Extend Your Reach Across Platforms and Gamers

Makegreatgames

BUILD

Acceleratedevelopment

Reachgamers

GROW

MaximizeROI

MONETIZE

Page 11: Build Great Games and Engage your Players with Facebook | Bob Slinn

Nibblers by Rovio

25% +15%

App Invites for Virality

Install Rate CTR

Page 12: Build Great Games and Engage your Players with Facebook | Bob Slinn

https://www.facebook.com/

H F HOTEL FINDER

People Tab Understand the demographics, interests, and

behavior of players

Facebook Analytics & App Events to understand audience

Page 13: Build Great Games and Engage your Players with Facebook | Bob Slinn

Facebook Desktop App

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• add Screenshot or video

Page 15: Build Great Games and Engage your Players with Facebook | Bob Slinn
Page 16: Build Great Games and Engage your Players with Facebook | Bob Slinn

Flash Facebook Infrastructure

Native AppDownload

Existing 1000+ Games

Page 17: Build Great Games and Engage your Players with Facebook | Bob Slinn
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Direct Upload from Unity

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We Want to Work with You

developers.facebook.com

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FB Login & Sharing

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4M Players

15M Connections

Page 25: Build Great Games and Engage your Players with Facebook | Bob Slinn
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A new place for Live Game StreamingLGS

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Everyone can Go Live: Anytime, Anywhere.

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Audience Size/Broadcast

BIG

SMALL

# of Broadcasters

BIG

SMALL

PYRAMID of Live Game Streaming

Pro

Developers

Entertainers

Friends

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The Power of Live = Network Effect

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The Power of Live = Network Effect

1,000,000 10,000,000 100,000,000PAGE

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Components of FB Live Game Streaming

Direct from Phone

High Production: Developer/Influencer

From The Game

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Page 38: Build Great Games and Engage your Players with Facebook | Bob Slinn

1. Facebook Platform Services

2. New PC Gaming Platform: Gameroom

3. Live Game Streaming

We Are Where Gamers Are

Page 39: Build Great Games and Engage your Players with Facebook | Bob Slinn

Thank you