How to EngageFacebook Users

  

Lisa Marie Wark, MBA@LisaMarieWark

www.LisaMarieWark.comwww.BuyYourApp.com

Founder/Owner: Lisa Marie Wark & Assoc.

Affiliated Associations

Founding Member: Medical Spa AssociationMember: International Spa Association

Public Member: Nevada State Board of Dental Examiners

“Social Media is the BIGGEST shift since the

Industrial Revolution” – Erik Qualman, Socialnomics

“The OLD way of advertising is no longer working….

Like it used to….”

Social Media: What it means to YOUR Medical Practice

Big, important difference: Traditional media = one-

way communication Billboard, print ad,

commercial, “talking at”

Social media = interactive dialogue Blogging, engaging, sharing,

commenting, “talking with”

4

def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks 

Social Media IS NOT

A fadA replacement for traditional advertisingThe first step and only stepThe magic bulletFREEA monologue/Sales Pitch about YOU

Social Media IS  

A Democratization of Marketing, a powerful new venue to integrateEngagement in conversation with your patients.Going where your patients already are or where they want to beTime-consumingListening and dialogue… All about THEM

What is Social Media?

For the Healthcare Industry TRUST is Key

The most three most trusted forms of advertising are:  Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).        FROM THIS                                         TO THIS

  The question is, how do we engage a patient to influence others?

Word-of-Mouth Goes Virtual

 750 million users

The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and

Amazon combined. 

Average age is 38

#2 visited site (after Google)

The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.

 

THAT STATS

EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.

WEEKLY – Feed your blog posts.

Use the paid advertising

Friend pages are for individuals; Fan pages are for businesses.

Don't sell, sell, sell

Lighten up

 

How to Facebook?

• Each Facebook user spends on average 15 hours and 33 minutes a month on the site

• More than 250 million people access Facebook through their mobile devices

• More than 2.5 million websites have integrated with Facebook

• 30 billion pieces of content is shared on Facebook each month

• 96% of Millennials have joined a social network

• One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)

• People spend 700 billion minutes per month on Facebook

FACEBOOK

Facebook Engagement

Objectives:

1. Increase Your Reach – Fan base

2. Foster a Network of Followers & Champions/Influencers

3. Extend Opportunities of Engagement by Asking Questions

4. Identify Real Trends by Listening to conversations

5. Shape conversations about medicine

Purchasing Profiles

CLIENT #1: Targets women who are a little more racey, sexy, new money, realtors, cocktail waitresses, Vegas club scene. I found some blogs where you can grab imagery that explains the lifestyle....

Purchasing Profiles

CLIENT #2 - Men and women who need helping shedding weight. They need to be inspired and motivated... The lifestyle is moms, professionals, - Really anything on this tumblr page you can use... Feel free to change it up and use before and after photos as inspiration.

CLIENT #3 - Women who want flawless skin... Really pushing the mommy makeovers and anything the Sciton laser does along with the Rejuvapen... Not sexy, more clinical medical concierge marketing profile... More medical, informational, more authority, lots of before and after photos from the sciton laser bbl forever young, bbl bare... maybe 1 post out of 10 on healthy eating or food for beauty...

Purchasing Profiles

CLIENT #4 They have a huge hispanic patient base. Mainly because the doctor is hispanicThey love everything latin.. Brazilian Butt lifts are a big seller for him. So beautiful latin women with that body type is perfect. They also do skin tightening and have the Viora reaction machine... They like the sexy latin look - lifestyle – imagery.

CLIENT #5 As you know they are really pushing the spa- look... Lots of spa imagery, relaxation, beauty ... The flowers the more zen feel. The doctor is very old school as well. So as much zen mixed with beauty imagery..

.

Questionable AppropriateAppropriate

PROFESSIONAL PROFILE

Daily Posting Strategy

Fan Engagement

•187 Reach•10 Likes•1 Comment•2 Shares

•Total Fan Base•>350 Fans

Fan Engagement

•1,086 Reach•25 Likes•3 Comments

•Total Fan Base•>250 Fans

DAILY QUOTES BEAUTY, INSPRIATIONAL, UPLIFTING

Facebook Engagement

Objectives:

1. Increase Your Reach – Fan base

2. Foster a Network of Followers & Champions/Influencers

3. Extend Opportunities of Engagement by Asking Questions

4. Identify Real Trends by Listening to conversations

5. Shape conversations about medicine

Unicorn Medical Weight Loss & MediSpa

Slideshare.net

SocialMediaToday.com

Jeff Bullas’ Blogger

Medical Sculpturing & Gyn Care

Neilsen

And, of course, Blogs, Facebook, LinkedIn, Twitter, and Youtube.

Additional Resources

  

Lisa Marie Wark, MBA@LisaMarieWark

www.LisaMarieWark.comwww.BuyYourApp.com