Cisco Best Practices Webinar: How To Effictively Engage Your Customers on Facebook

  • Published on
    01-Sep-2014

  • View
    1.073

  • Download
    0

DESCRIPTION

This presentation outlines how to effective engage customers on Facebook for B2B companies. It was originally presented as webinar for Cisco's SharedVue Content Syndication Partners.

Transcript

    • Effectively Engaging Your Customers On Facebook
    Brand.New.Ideas.
  • Overview
    • Why Facebook
    • Guidelines
    • Engagement
    • Examples
    • Other Media Integration
    • Recap
    • Q & A
  • Why Facebook? your customers are there 350 million users 175 million daily logins 55 minutes per login 3.5 billion pieces of content Average User 130 friends clicks 9 pieces of content 25 comments monthly Hypothetical Situation 130 Fans 10 fans share your content 1300 exposures What it Means for Your Company brand exposure current & new clients new leads engaging current customers 24% of leads from social media convert to a sale
  • Guidelines for Success
    • Sharing & Interacting
    • Company Transparency
    • Communication Throughout Entire Buying Cycle
    • Relevance
  • Audience Engagement
    • Customers
        • 80/20 Rule
    • Employees
    • Techies
    • Industry Leaders
  • Facebook Fan Page Examples
  • Duke of Yorks Cinema
    • 760 Fans
    • Goal
      • Stay Top of Mind for Current Customers
  • Pro/ENGINEER
    • Over 1,000 Fans
    • Goal
      • Best Practices for Products Usage
  • SharedVue
    • 25 Fans
    • Goal
      • Engage niche of customers & clients
  • Integrating Other Media
    • Traditional
    • Direct Mail
    • Telemarketing
    • New
    • Twitter
    • LinkedIn
    • Blogs
  • Recap
    • Join the Conversation
    • Produce Relevant Content
      • Dont selltalk
    • Stay Up-to-Date
  • Q & A twitter.com/sharedvue @sharedvue facebook.com/sharedvue Raise your hand in WebEx or Send an @reply or write on our wall
  • 919.790.3500 [email_address]