Embed Size (px)
Citation preview
STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption
Wisconsin Towns Association Tuesday October 27, 2015
Broadband & E-Commerce Education Center http://broadband.uwex.edu | [email protected] | @WI_Broadband | 608-890-4255
Mary KluzCommunity Development [email protected] 608-890-4254
Maria Alvarez StroudCenter Director [email protected] 608-263-9295
Broadband is
• “Always on”• High speed internet
access• Capable of carrying
multiple devices simultaneously
Bits, Bytes, and Bandwidth• Kbps, Mbps, Gbps = bits per second• Kilobits, megabits, or gigabits per second• Measure of data transfer rates• 1 mbps is ~ 1000 times faster than 1 kbps
• KB, MB, GB = Kilobytes, Megabytes, Gigabytes• Measurement of file size (i.e. movie ~ 6000MB)
• Download and Streaming
Download Speed Comparison
Source: CTS technologies
Data Speed Capacity/Technology
Across the world
• Research in the U.S. shows…
• 56% of businesses and organizations say broadband is essential for remaining in current location
• 56% of households say they would definitely/likely relocate if broadband was not available
• 32% of households work from home or have a home-based business
The Internet has become the highway for technology
Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
Median Household Income Growth: High BB Adoption Vs. Otherwise Similar
Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
Disruptive Innovation recreation
business
work
school
health
Interaction between factors affecting broadband development
Internet service
provider activity
Availability of infrastructure
Consumer demand / adoption
Consumer confidence
Potential public role?
Affordability
Consumer savvy
Regulations
Potential public role?
Return on Investment
How are people effectingsystemic change?
Developing broadband: the players
• Federal level: – Federal Communication Commission (FCC)– National Telecommunications and Information Administration (NTIA)
• http://www.ntia.doc.gov/report/2015/broadbandusa-guide-federal-funding-broadband-projects
– US Department of Agriculture (USDA), others who administer grants and loans
• State level: – Public Service Commission PSC
• Local level– Consumers judge it according to• Speed• Cost• Reliability
– Government (county & municipal)
Developing broadband: the players
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Broadband Policies and Regulations for Wisconsin
Stakeholders
http://broadband.uwex.edu/resources/policy/
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Community Outreach
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Technology Committees
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Vision
Vision
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Enable action by removing barriers
Enable action by removing barriers
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Short term wins
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Instituting change
Questions?
http://broadband.uwex.edu/resources/policy/
Broadband & E-Commerce Education Center [email protected] Twitter @WI_Broadband 608-890-4255
Maria Alvarez Stroud, Director [email protected] 608-263-9295
Mary Kluz, Community Development, [email protected] 608-890-4254
Find this presentation online: http://www.slideshare.net/WI_Broadband
