What is hub spot

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  • 1. HubSpotInbound Marketing Software

2. Inbound# Marketing&HubSpot 3. The way buyers discover &research products hasfundamentally changed44% of direct mail is never opened86% skip TV commercials91% unsubscribe from emails200million say Do Not Call 4. Its time to transform yourmarketing into something peopleLOVEGet Found Online:Create valuable websitepages, blog articles andsocial media messagesoptimized to drivequalified leads toyour site. Your 5. Its time to transform yourmarketing into something peopleLOVEGet Found Online:Understand YourCreate valuable websiteBuyers:pages, blog articles and Personalize yoursocial media messagesmarketing through aoptimized to drive deep understanding ofqualified leads to their needs to pull leadsyour site. through your sales funnel faster. 6. Context allows you to marry thebuyer to the right content at theright timedoes an exceptional job at this with its recommendation engine. . . Brian Halligan HubSpot CEO Dharmesh ShahHubSpot CTO 7. Context allows you to marry thebuyer to the right content at theright time . . . and now you can too withOptimized site pages, blog articles, landingpages, and social media messagesDynamic content that displays based oninterests, contact information or buying stageAutomated marketing emails and triggeredworkflowsYour ProspectsPersonalized, beautiful email marketingmessagesPowerful list segmentation to target yourprospectsRobust reporting and analytics to make data-driven decisions 8. A brief history on HubSpot Named #2 Fastest Growing Software Company Acquires 7,500+ 5,961$32million in funding3,855 Number ofHubSpot HubSpotfounded 1,150 Customers 317 3 482006 2007 200820092010 20112012 9. # SoftwareOverview 10. KeywordsDiscover which keywords will bring the best organic traffic to your site andanalyze your paid search campaigns. Track which keywords drive the best visitors & leads View difficulty, current rank and search volume Get recommendations for low-hanging fruit Compare your rankings to competitors 11. Website ManagementTake control of your website with HubSpots integrated website managementsolution. Build optimizedpages for yoursite without adeveloper Edit pages easilywith ourWYSIWYG editor Choose frommultiple templates Integrate withyourCTAs, contactsand social mediaaccounts easily*Website Management is required with HubSpot Basi 12. BloggingCreate long-lasting marketing assets by publishing blog articles optimized toget found and generate leads. Create content todevelop yourthought leadershipand get foundonline View detailedrecommendationsfor improving yourcontent as youtype Automaticallypublish to yoursocial mediaaccounts 13. Page PerformanceView recommendations in key SEO areas for optimizing your pages andgenerating quality inbound links. See detailed SEO reports for each of your pages Receive specific recommendations for improving your pages View metrics on views ranked keywords, inboun d links, clicks, and social media 14. ProspectsIdentify which companies are visiting your site, what theyre viewing and howfrequently even before they fill out a form. Drill-down intospecificcontent, peopleand timelinereports Receive daily visitreports to sharewith your team Create filters tosee only certaincompaniesHubSpot ProfessionalOnlyHubSpot Enterprise Only 15. Call To ActionBuild professional CTAs in minutes to convert your visitors into leads, completewith A/B testing. Build CTAs orupload your owncustom images Display CTAs onyour pages, blogposts and emails Display SmartCTAs based oncontact properties A/B test and trackresultsHubSpot ProfessionalOnlyHubSpot Enterprise Only 16. Landing PagesCapture inbound leads through your website with landing pages that are easyto customize, A/B test, and track. Build optimized landing pages in minutes without a developer Choose from multiple templates View detailed conversion analytics Integrate with your CTAs, contacts and social media accounts easily A/B test and track results HubSpot Enterprise Only 17. FormsCollect valuable information on your leads forsegmentation, personalization, and follow up by your sales team. Build optimized forms with custom fields for collecting data on your leads Hide fields if data has been captured previously Set new lead notifications Embed forms on any page Sync your data with your CRM HubSpot Professional Only HubSpot Enterprise Only 18. Contacts DatabaseManage all of your contacts and leads in one, centralized database completewith robust profiles containing website, email, and social media history. View detailedinformation onyourleads, includingengagementhistory Integrate this datawith your existingCRM Create customlead scoring Receive leadre-visit notificationHubSpot ProfessionalOnlyHubSpot Enterprise Only 19. List ManagementTarget your leads by segmenting based on information theyve given you andhow theyve engaged with you for truly personalized marketing. Segment your leads based on contact and engagement information Create static and dynamic lists Use your lists across HubSpot apps Choose which leads get synced to Salesforce HubSpot Professional Only HubSpot Enterprise Only 20. Email MarketingSend personalized, beautiful emails that your prospects will look forward toreceiving and measure which messages are most effective. Personalize yourmessage, sender,and subject lines View detailedemail engagementanalytics byindividual contact Choose from avariety of pre-tested templates Optimize yourcontent for searchengines andsocial mediasharing 21. Workflows AutomationTrigger email messages and activities within your contact records, CRM orother 3rd party software to automate your marketing strategies. Triggeremails, actions inyour Contactsdatabase &webhooks Create customlead scoring Move leads easilyto differentworkflows andlists View detailedengagement dataHubSpot ProfessionalOnlyHubSpot Enterprise Only 22. Marketing DashboardSee a snapshot of your marketing performance for your key metrics over timeand receive important HubSpot notifications. Compare this months progress on key metrics to last month, 3- month average or this month last year Get helpful recommendations for improving your marketing Access your HubSpot apps and marketplace 23. SourcesAnalyze which of your marketing activities are driving the highest ROI in termsof visits, leads, and customers. Track how yourmarketing isperforming interms ofvisitors, leads &customers Measure the ROIof your marketingcampaigns Drill into detailedreports on yourperformance Compare theeffectiveness ofyour marketingchannels 24. Conversion AssistsUnderstand which content on your site is most effective for helping visitorsbecome leads and customers. View which pages are influential in driving lead and customer conversions Filter to see your website pages, blog posts or landing pages Learn what content to use to nurture your prospects through the sales funnel 25. Event AnalyticsTrack visitor activity on specific events on your site with detailed reports onvisitor history and progression. Create custom events to track activities on and off your site Integrate with your 3rd party sites like Twitter and ZenDesk View Lifecycle reports to see first touch, last touch and assists reports for your events HubSpot Enterprise Only 26. Competitor AnalysisCompare how your marketing performance stacks up to your competitors onkey metrics over time. Add up to 10 competitors to track and compare View detailed Marketing Grader reports to measure your marketing Track your progress over time across key metrics Drill-down into whats causing fluctuations in marketing performance 27. Salesforce IntegrationMaximize the power of HubSpot for your sales team through our out-of-the-boxintegration with Salesforce Pass valuable lead intelligence to your sales team effortlessly Edit lead information in HubSpot or Salesforce to keep your data in sync Close the loop between marketing and sales data HubSpot Professional Only HubSpot Enterprise Only 28. HubSpot MarketplaceFind HubSpot-certified partners and apps to help you with contentcreation, design, social media, and integrations. Hire Service Professionals View over 100 HubSpot Certified Partners Get help with projects of any size See ratings, reviews and samples to help you decide whos best for you Add Apps & Integrations View over 100HubSpot Certified View over 60 3rd-party applicationsPartners Find apps to help you with content See creation, marketing analytics, andratings, reviews SEOand samples for Download common CRM integrationseach Get as little or asmuch help as youneed with different Get Themes & Templates aspects of View custom templates forinbound marketing email, landing pages, and site pages Get templates designed by HubSpot-certified partners Download designs and get started immediately 29. HubSpot APIsConnect HubSpot with your existing systems through our developerAPIs, complete with live documentation, forums, and developer blog. Integrate HubSpotusing our APIs Get sample codefor differentdevelopmentlanguages Get help throughour developerforum, blog, anddocumentationlibrary. . . plus many, many more.HubSpot ProfessionalOnlyHubSpot Enterprise Only 30. HubSpot Training & ConsultingAccess our world-class team of consultants, training resources, and supportengineers to ensure your ongoing success. Attend group or one-on-one consulting sessions based on your HubSpot package Access our help documentation library and customer forums Work with a dedicated support rep to get you set up on HubSpot HubSpot Professional Only HubSpot Enterprise Only 31. HubSpot SupportTalk with a HubSpot Support rep by phone or online to get the technicalassistance that you need. Get connected with a helpful, knowledg eable support rep based out of our Cambridge, MA office Use live chat directly in the HubSpot app Access screen