Inbound Marketing Volpe Hub Spot March 2009

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  1. 1. Inbound Marketing 101 March 2009 | ANPI Annual Meeting PreviewMike VolpeVP Marketing HubSpot Twitter: @mvolpe
  2. 2. Agenda Inbound vs. Outbound Marketing Four Inbound Marketing Tips
  3. 3. Outbound Marketing800-555-1234AnnoyingSalesperson
  4. 4. Inbound MarketingBlogSEO Social Media
  5. 5. Rethinking Marketing Outbound MarketingInbound Marketing Telemarketing SEO / SEM Trade shows Blogging Direct mail Social Media Email blasts RSS Print ads Free tools / trials TV/radio ads PR / Buzz Interruption Permission
  6. 6. Agenda Inbound vs. Outbound Marketing Four Inbound Marketing Tips
  7. 7. Tip #1 Publish, Dont Advertise Think like a publisher -- David Meerman Scott
  8. 8. Where do you get your news?
  9. 9. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases
  10. 10. Where to Publish?
  11. 11. Tip #2 SEO 7,900,000,000(3,000+ per second)
  12. 12. 25% of SEO = On Page Page Title URL H1,H2,H3 tags Page Text Bold
  13. 13. 25% of SEO = On Page Description Keywords Alt text on images
  14. 14. 75% of SEO = Off Page Recommendations from friends1. I know Mike Volpe2. Mike Volpe is a marketing expert3. You trust the person saying this Links are online recommendations1. A link: www.HubSpot.com2. Anchor text: Internet Marketing3. Link is from a trusted website
  15. 15. Tip #3 Social Media Flickr: chelmsfordpubliclibrary
  16. 16. Im too old to understand this Social Media stuff. Similar to a business cocktail reception Without constraints of time or space
  17. 17. Social Media = Cocktail Party Become a real member of the community Add value to the community Ask and answer questions More effective than live cocktail parties No boundaries of time or space Other people can listen in easily
  18. 18. Build Network - Keyword Search
  19. 19. Build Network - Engage Famous People 2,700 followers1,200 followers
  20. 20. Promote Your Content
  21. 21. Tip #4 MeasurementFlickr: noblelgnnoble
  22. 22. Internet Marketing Scorecard
  23. 23. Blog Subscribers & Visitors
  24. 24. SEO Ranks
  25. 25. Traffic, Leads and Customers Visitors from BloggingVisitors LeadsCustomers SEO5,28975412 Blogging 83472 3 Social Media 51128 1
  26. 26. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
  27. 27. Thank You!I hope to see you! Register: www.ANPIsolutions.comMike Volpe VP Marketing HubSpot