Hub spot linkedin-inbound-marketing-9-12-12

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    20-Aug-2015

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  1. 1. Inbound Marketing and the Futureof Real-time and Social Rebecca Corliss Head of Content and Social Media HubSpot
  2. 2. Rebecca Corliss @repcorHead of Social and Content@HubSpot
  3. 3. Key Questions What is inbound and how does social play a part? What metrics are important to inbound marketers? What is real-time & how can SMBs efficiently adapt? How does HubSpot use LinkedIn today?
  4. 4. 1 WHAT IS INBOUND#inbound12
  5. 5. Inboundmarketing is afundamental shift in how we relateto potential customers
  6. 6. SKIP ADS UNSUBSCRIBESAY RECYCLE/TRASHDO NOT CALL
  7. 7. PULL EARNED OWN ATTRACTASSETVS. PUSH Email PAID RENTINTERRUPTINVENTORY 7
  8. 8. Inbound Marketing Funnel Content Social, SEO, Blogging, Ads and more, and guiding to a CTA and landing page. Attract leads down sales funnel based on what he cares about with Context custom CTAs, targeted emails, etc.Sale
  9. 9. Social to Lead Process1TweetLikeLanding Page Blog PostFormCTALeadLanding PageProduct LandingPost Page CTAPage
  10. 10. Social to Lead Process1TweetLikeLanding Page Blog PostFormCTALeadLanding PageProduct LandingPost Page CTAPage
  11. 11. Company Page Post Blog Article Landing Page CTA
  12. 12. 2 METRICS YOU CAN COUNT ON#inbound12
  13. 13. #inbound12
  14. 14. Leads#inbound12
  15. 15. 3 EFFICIENCY IN REAL-TIME#inbound12
  16. 16. 1. reactive
  17. 17. CREATE MONITORING SCHEDULE#inbound12
  18. 18. LinkedIn Example#inbound12
  19. 19. find thegoldenfollow up.#inbound12
  20. 20. 2. proactive
  21. 21. WHY?#inbound12
  22. 22. #inbound12
  23. 23. real-time on your time.#inbound12
  24. 24. Relevant ads right now.#inbound12
  25. 25. 4 HOW HUBSPOT USE LINKEDIN#inbound12
  26. 26. 4 PUTTING IT ALL TOGETHER#inbound12
  27. 27. Offer helpful content.#inbound12
  28. 28. Be real- time on your time.#inbound12
  29. 29. Find gems in the clutter.#inbound12
  30. 30. Optimize with real-time metrics.#inbound12
  31. 31. Rebecca Corliss @repcor#inbound12