What is hub spot

  • Published on
    17-Oct-2014

  • View
    1.024

  • Download
    1

Embed Size (px)

DESCRIPTION

 

Transcript

<p>HubSpot Inbound Marketing Software</p> <p>HubSpot Inbound Marketing SoftwareInbound Marketing &amp; HubSpot#The way buyers discover &amp; research products has fundamentally changed</p> <p>44% of direct mail is never opened86% skip TV commercials91% unsubscribe from emails200million say Do Not CallIts time to transform your marketing into something people LOVE</p> <p>YourGet Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.</p> <p>Understand Your Buyers:Personalize your marketing through a deep understanding of their needs to pull leads through your sales funnel faster.Its time to transform your marketing into something people LOVEGet Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.</p> <p>Context allows you to marry the buyer to the right content at the right time</p> <p>does an exceptional job at this with its recommendation engine. . .Brian HalliganHubSpot CEODharmesh ShahHubSpot CTO</p> <p>Context allows you to marry the buyer to the right content at the right timeYour Prospects</p> <p>. . . and now you can too with </p> <p>Optimized site pages, blog articles, landing pages, and social media messages</p> <p>Robust reporting and analytics to make data-driven decisionsAutomated marketing emails and triggered workflows Personalized, beautiful email marketing messagesDynamic content that displays based on interests, contact information or buying stagePowerful list segmentation to target your prospects</p> <p>ContentContextA brief history on HubSpotNumber of HubSpot Customers$32million in fundingAcquires Named #2 Fastest Growing Software Company</p> <p>HubSpot founded</p> <p>Software Overview#KeywordsDiscover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns.</p> <p>Track which keywords drive the best visitors &amp; leadsView difficulty, current rank and search volumeGet recommendations for low-hanging fruitCompare your rankings to competitors</p> <p>Website ManagementTake control of your website with HubSpot's integrated website management solution.Build optimized pages for your site without a developerEdit pages easily with our WYSIWYG editorChoose from multiple templatesIntegrate with your CTAs, contacts and social media accounts easily*Website Management is required with HubSpot Basic</p> <p>Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. Create content to develop your thought leadership and get found onlineView detailed recommendations for improving your content as you typeAutomatically publish to your social media accounts</p> <p>Page PerformanceView recommendations in key SEO areas for optimizing your pages and generating quality inbound links. See detailed SEO reports for each of your pagesReceive specific recommendations for improving your pagesView metrics on views ranked keywords, inbound links, clicks, and social media</p> <p>ProspectsIdentify which companies are visiting your site, what theyre viewing and how frequently even before they fill out a form.Drill-down into specific content, people and timeline reportsReceive daily visit reports to share with your team Create filters to see only certain companiesHubSpot Professional OnlyHubSpot Enterprise Only</p> <p>Call To Action Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing. Build CTAs or upload your own custom imagesDisplay CTAs on your pages, blog posts and emailsDisplay Smart CTAs based on contact propertiesA/B test and track resultsHubSpot Professional OnlyHubSpot Enterprise Only</p> <p>Landing Pages Capture inbound leads through your website with landing pages that are easy to customize, A/B test, and track.Build optimized landing pages in minutes without a developerChoose from multiple templatesView detailed conversion analytics Integrate with your CTAs, contacts and social media accounts easilyA/B test and track resultsHubSpot Enterprise Only</p> <p>FormsCollect valuable information on your leads for segmentation, personalization, and follow up by your sales team.Build optimized forms with custom fields for collecting data on your leadsHide fields if data has been captured previously Set new lead notificationsEmbed forms on any pageSync your data with your CRMHubSpot Enterprise Only</p> <p>HubSpot Professional Only</p> <p>Contacts DatabaseManage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history. View detailed information on your leads, including engagement historyIntegrate this data with your existing CRMCreate custom lead scoring Receive lead re-visit notificationHubSpot Professional OnlyHubSpot Enterprise Only</p> <p>List ManagementTarget your leads by segmenting based on information theyve given you and how theyve engaged with you for truly personalized marketing.Segment your leads based on contact and engagement informationCreate static and dynamic listsUse your lists across HubSpot appsChoose which leads get synced to SalesforceHubSpot Professional OnlyHubSpot Enterprise Only</p> <p>Email MarketingSend personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective.Personalize your message, sender, and subject linesView detailed email engagement analytics by individual contact Choose from a variety of pre-tested templatesOptimize your content for search engines and social media sharing</p> <p>Workflows AutomationTrigger email messages and activities within your contact records, CRM or other 3rd party software to automate your marketing strategies. Trigger emails, actions in your Contacts database &amp; webhooksCreate custom lead scoringMove leads easily to different workflows and listsView detailed engagement data HubSpot Professional OnlyHubSpot Enterprise Only</p> <p>Marketing DashboardSee a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications. Compare this months progress on key metrics to last month, 3-month average or this month last yearGet helpful recommendations for improving your marketingAccess your HubSpot apps and marketplace</p> <p>SourcesAnalyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers. Track how your marketing is performing in terms of visitors, leads &amp; customersMeasure the ROI of your marketing campaignsDrill into detailed reports on your performanceCompare the effectiveness of your marketing channels</p> <p>Conversion AssistsUnderstand which content on your site is most effective for helping visitors become leads and customers.View which pages are influential in driving lead and customer conversionsFilter to see your website pages, blog posts or landing pagesLearn what content to use to nurture your prospects through the sales funnel</p> <p>Event AnalyticsTrack visitor activity on specific events on your site with detailed reports on visitor history and progression. Create custom events to track activities on and off your siteIntegrate with your 3rd party sites like Twitter and ZenDeskView Lifecycle reports to see first touch, last touch and assists reports for your eventsHubSpot Enterprise Only</p> <p>Competitor AnalysisCompare how your marketing performance stacks up to your competitors on key metrics over time. Add up to 10 competitors to track and compareView detailed Marketing Grader reports to measure your marketingTrack your progress over time across key metricsDrill-down into whats causing fluctuations in marketing performance</p> <p>Salesforce IntegrationMaximize the power of HubSpot for your sales team through our out-of-the-box integration with SalesforcePass valuable lead intelligence to your sales team effortlesslyEdit lead information in HubSpot or Salesforce to keep your data in syncClose the loop between marketing and sales data</p> <p>HubSpot Professional OnlyHubSpot Enterprise Only</p> <p>HubSpot MarketplaceFind HubSpot-certified partners and apps to help you with content creation, design, social media, and integrations.</p> <p>Hire Service ProfessionalsView over 100 HubSpot Certified PartnersGet help with projects of any sizeSee ratings, reviews and samples to help you decide whos best for youAdd Apps &amp; IntegrationsView over 60 3rd-party applicationsFind apps to help you with content creation, marketing analytics, and SEODownload common CRM integrations</p> <p>Get Themes &amp; TemplatesView custom templates for email, landing pages, and site pagesGet templates designed by HubSpot-certified partnersDownload designs and get started immediately</p> <p>View over 100 HubSpot Certified PartnersSee ratings, reviews and samples for eachGet as little or as much help as you need with different aspects of inbound marketingHubSpot APIsConnect HubSpot with your existing systems through our developer APIs, complete with live documentation, forums, and developer blog.Integrate HubSpot using our APIsGet sample code for different development languagesGet help through our developer forum, blog, and documentation library</p> <p>. . . plus many, many more.HubSpot Professional OnlyHubSpot Enterprise Only</p> <p>HubSpot Training &amp; ConsultingAccess our world-class team of consultants, training resources, and support engineers to ensure your ongoing success.Attend group or one-on-one consulting sessions based on your HubSpot packageAccess our help documentation library and customer forumsWork with a dedicated support rep to get you set up on HubSpotHubSpot Professional OnlyHubSpot Enterprise Only</p> <p>HubSpot SupportTalk with a HubSpot Support rep by phone or online to get the technical assistance that you need.Get connected with a helpful, knowledgeable support rep based out of our Cambridge, MA officeUse live chat directly in the HubSpot appAccess screen sharing to get your issue resolved quicklyWere here to help you succeed with inbound marketing.</p> <p>What is HubSpot?Software + Methodology +Training, No IT Required.Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever youre offering and become leads.Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.AnalyzeGet CustomersGet TrafficGet LeadsHubSpot All-In-One Marketing CampaignsnOfferFLanding PagetLead NurturingM Emailf BlogwSocialMediaY AnalyzeCONTACTSIncrease ROIGet leadsGet customersGet traffic</p>