HubSpot Inbound Marketing Software

#Inbound Marketing & HubSpot

The way buyers discover & research products has fundamentally changed

44% of direct mail is never opened

86% skip TV commercials

91% unsubscribe from emails

200million say “Do Not Call”

It’s time to transform your marketing into something people LOVE

Your

Get Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.

Understand Your Buyers:Personalize your marketing through a deep understanding of their needs to pull leads through your sales funnel faster.

It’s time to transform your marketing into something people LOVE

Get Found Online:Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site.

Context allows you to marry the buyer to the right content at the right time

does an exceptional job at this with its recommendation engine. . .

Brian HalliganHubSpot CEO

Dharmesh Shah

HubSpot CTO

Context allows you to marry the buyer to the right content at the right time

Your Prospects

. . . and now you can too with

Optimized site pages, blog articles, landing pages, and social media messages

Robust reporting and analytics to make data-driven decisions

Automated marketing emails and triggered workflows

Personalized, beautiful email marketing messages

Dynamic content that displays based on interests, contact information or buying stage

Powerful list segmentation to target your prospects

Content

Context

A brief history on HubSpot

2006 2007 2008 2009 2010 2011 2012

3 48317

1,150

3,855

5,961

7,500+

Number of HubSpot

Customers

$32million in funding

Acquires

Named #2 Fastest Growing Software Company

HubSpot founded

# Software Overview

KeywordsDiscover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns.

• Track which keywords drive the best visitors & leads

• View difficulty, current rank and search volume

• Get recommendations for low-hanging fruit

• Compare your rankings to competitors

Website ManagementTake control of your website with HubSpot's integrated website management solution.

• Build optimized pages for your site without a developer

• Edit pages easily with our WYSIWYG editor

• Choose from multiple templates

• Integrate with your CTAs, contacts and social media accounts easily

*Website Management is required with HubSpot Basic

Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

• Create content to develop your thought leadership and get found online

• View detailed recommendations for improving your content as you type

• Automatically publish to your social media accounts

Page PerformanceView recommendations in key SEO areas for optimizing your pages and generating quality inbound links.

• See detailed SEO reports for each of your pages

• Receive specific recommendations for improving your pages

• View metrics on views ranked keywords, inbound links, clicks, and social media

ProspectsIdentify which companies are visiting your site, what they’re viewing and how frequently even before they fill out a form.

• Drill-down into specific content, people and timeline reports

• Receive daily visit reports to share with your team

• Create filters to see only certain companies

HubSpot Professional OnlyHubSpot Enterprise Only

Call To Action Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing.

• Build CTAs or upload your own custom images

• Display CTAs on your pages, blog posts and emails

• Display Smart CTAs based on contact properties

• A/B test and track results

HubSpot Professional OnlyHubSpot Enterprise Only

Landing Pages Capture inbound leads through your website with landing pages that are easy to customize, A/B test, and track.

• Build optimized landing pages in minutes without a developer

• Choose from multiple templates

• View detailed conversion analytics

• Integrate with your CTAs, contacts and social media accounts easily

• A/B test and track results

HubSpot Enterprise Only

FormsCollect valuable information on your leads for segmentation, personalization, and follow up by your sales team.

• Build optimized forms with custom fields for collecting data on your leads

• Hide fields if data has been captured previously

• Set new lead notifications

• Embed forms on any page

• Sync your data with your CRM

HubSpot Enterprise Only

HubSpot Professional Only

Contacts DatabaseManage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history.

• View detailed information on your leads, including engagement history

• Integrate this data with your existing CRM

• Create custom lead scoring

• Receive lead re-visit notification

HubSpot Professional OnlyHubSpot Enterprise Only

List ManagementTarget your leads by segmenting based on information they’ve given you and how they’ve engaged with you for truly personalized marketing.

• Segment your leads based on contact and engagement information

• Create static and dynamic lists

• Use your lists across HubSpot apps

• Choose which leads get synced to Salesforce

HubSpot Professional OnlyHubSpot Enterprise Only

Email MarketingSend personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective.

• Personalize your message, sender, and subject lines

• View detailed email engagement analytics by individual contact

• Choose from a variety of pre-tested templates

• Optimize your content for search engines and social media sharing

Workflows AutomationTrigger email messages and activities within your contact records, CRM or other 3rd party software to automate your marketing strategies.

• Trigger emails, actions in your Contacts database & webhooks

• Create custom lead scoring

• Move leads easily to different workflows and lists

• View detailed engagement data

HubSpot Professional OnlyHubSpot Enterprise Only

Marketing DashboardSee a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications.

• Compare this month’s progress on key metrics to last month, 3-month average or this month last year

• Get helpful recommendations for improving your marketing

• Access your HubSpot apps and marketplace

SourcesAnalyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers.

• Track how your marketing is performing in terms of visitors, leads & customers

• Measure the ROI of your marketing campaigns

• Drill into detailed reports on your performance

• Compare the effectiveness of your marketing channels

Conversion AssistsUnderstand which content on your site is most effective for helping visitors become leads and customers.

• View which pages are influential in driving lead and customer conversions

• Filter to see your website pages, blog posts or landing pages

• Learn what content to use to nurture your prospects through the sales funnel

Event AnalyticsTrack visitor activity on specific events on your site with detailed reports on visitor history and progression.

• Create custom events to track activities on and off your site

• Integrate with your 3rd party sites like Twitter and ZenDesk

• View Lifecycle reports to see first touch, last touch and assists reports for your events

HubSpot Enterprise Only

Competitor AnalysisCompare how your marketing performance stacks up to your competitors’ on key metrics over time.

• Add up to 10 competitors to track and compare

• View detailed Marketing Grader reports to measure your marketing

• Track your progress over time across key metrics

• Drill-down into what’s causing fluctuations in marketing performance

Salesforce IntegrationMaximize the power of HubSpot for your sales team through our out-of-the-box integration with Salesforce

• Pass valuable lead intelligence to your sales team effortlessly

• Edit lead information in HubSpot or Salesforce to keep your data in sync

• Close the loop between marketing and sales data

HubSpot Professional OnlyHubSpot Enterprise Only

HubSpot MarketplaceFind HubSpot-certified partners and apps to help you with content creation, design, social media, and integrations.

Hire Service Professionals• View over 100 HubSpot Certified

Partners• Get help with projects of any size• See ratings, reviews and samples to

help you decide who’s best for you

Add Apps & Integrations• View over 60 3rd-party

applications• Find apps to help you with

content creation, marketing analytics, and SEO

• Download common CRM integrations

Get Themes & Templates• View custom templates for

email, landing pages, and site pages

• Get templates designed by HubSpot-certified partners

• Download designs and get started immediately

• View over 100 HubSpot Certified Partners

• See ratings, reviews and samples for each

• Get as little or as much help as you need with different aspects of inbound marketing

HubSpot APIsConnect HubSpot with your existing systems through our developer APIs, complete with live documentation, forums, and developer blog.

• Integrate HubSpot using our APIs

• Get sample code for different development languages

• Get help through our developer forum, blog, and documentation library

. . . plus many, many more.

HubSpot Professional OnlyHubSpot Enterprise Only

HubSpot Training & ConsultingAccess our world-class team of consultants, training resources, and support engineers to ensure your ongoing success.

• Attend group or one-on-one consulting sessions based on your HubSpot package

• Access our help documentation library and customer forums

• Work with a dedicated support rep to get you set up on HubSpot

HubSpot Professional OnlyHubSpot Enterprise Only

HubSpot SupportTalk with a HubSpot Support rep by phone or online to get the technical assistance that you need.

• Get connected with a helpful, knowledgeable support rep based out of our Cambridge, MA office

• Use live chat directly in the HubSpot app

• Access screen sharing to get your issue resolved quickly

We’re here to help you succeed with inbound marketing.

What is HubSpot?

SOFTWARE + METHODOLOGY +TRAINING, NO IT REQUIRED.

Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.

Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.

Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.

Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.

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