PROF. STEVEN L. JOHNSONTwitter: @StevenLJohnsonhttp://stevenljohnson.org

http://community.mis.temple.edu/mis5001spring12johnson/

Week 6 –Technology InnovationMIS5001: Management Information Systems

Today’s Agenda

Case Discussion

Discussion Activity: 2SPA

Case Study Discussion

What, historically, have been Apple’s competitive advantages?

Are the PC industry competitive dynamics favorable or problematic for Apple?

How sustainable is Apple’s competitive position in MP3 players?

How sustainable is Apple’s competitive position in smart phones?

Compare Apple’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful?

100-Second Reflection

1. What would you like to remember at the end of the semester about today’s cases?

3. What do you have more questions about?

5. Any other comments?

For Further Discussion

Two-Sided Markets Getting pricing right: subsidize quality- and price-sensitive Cope with winner-take-all competition Avoid envelopment

What is the business model for “free”?

2SPA: 2-Sided Platform Activity

1, 2, 3 … 4 groups Pick one of the following products:

Bicycle (e.g., kids, commuter, racing, mountain, BMX) Furniture (e.g., desk, chair, sofa, table) Jewelry (e.g., necklace, bracelet, earrings) Backpacks, Handbags, or Luggage

Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good. Who are the two sides What is the value proposition for each? Which do you charge and why?

PROF. STEVEN L. JOHNSONEMAIL: STEVEN@TEMPLE.EDU

Twitter: @StevenLJohnsonhttp://stevenljohnson.org

http://community.mis.temple.edu/mis5001spring12johnson/

For More Information