The Online Small Business Marketing Guide

WELCOME

#monsterguide

James Vadala

/jvadala

Hashtag

@jvadala

The Small Business

Online Marketing !Guide

!Tips + Advice to Grow Your !Business Through Online Marketing

The Small Business



What We Will Cover• Why you should be marketing online!

• Case study: How Happy Hound gets 90% of its sales online!

• 10 things you can do today to boost your online marketing!

• Why Your Business Needs to Market Online!

• 10 Ways to Use the Internet to Grow Your Business!

• Measuring Your Results!

• Plus more

About Me VISHAKAPATNAM<

INDIA,

I am 23 attended UTSA work @MonsterWeb, Sales Manager

Did You Know94% of consumers research products

online before buying?

6%

94%

Or that three out of five people use search engines as a go-to shopping resource?*

How to get startedThe hardest part of doing anything can be getting

started, so create your game plan now to start getting the payback from marketing online. Here’s how:

1. Set Your Goal 2. Identify Your Target 3. Learn About Current Customers 4. Check Out Competitors 5. Set a Strategy 6. Track Your Results

Set Your Goal

Online marketing can do many things for your business. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store or restaurant, or gather

emails for a newsletter?

Identify Your TargetBe clear about the buyers you want to reach. What do they care about most? What are their problems? Have they purchased from you before? Are they currently

buying from a competitor? Also consider their gender, hobbies, location and other specifics; these can all help you determine the best ways to reach them, as well as

the messages that will work best.

Learn about current customers

If you have a website, ask your current customers how they found it. If not, ask them where they go online now.

This insight can help you focus your efforts.

Check Out Competitors

Just because a competitor is doing it doesn’t mean it works – but it might. Reviewing what your competition is doing can help you create your own unique approach.

Set a strategyTaking the time to think through your plan before you begin can dramatically improve your results. Choose one or two tactics that work within your budget, make sense for your audience and that you can commit the time to manage

effectively. Many successful online marketers take a “test and refine” approach to get the greatest payback.

Track Your ResultsOnline marketing makes it easy to measure program

performance; take advantage of this by closely monitoring the response to your marketing programs. Increase your

investment in the programs that work well and revise components of programs that aren’t working as well as

you would like to see how your program improves.

James Vadala

/jvadala

Hashtag

@jvadala

#monsterguide

10 Ways to Use the Internet to Grow Your Business

From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at

ten popular online marketing options:

Measuring Your Results! Online marketing generates a wealth of data to let you assess and refine your marketing programs. Start with these easy-to-track performance measures:

Social MediaTwitter, Facebook, Google +, etc.

• Join Twitter, Facebook and Google+ • Increase followers by posting quality posts. Short, sweet and to the point. • Build relationships by following back, commenting back. Engaging. • Figure out # of tweets per day. Be consistent. • Tweet at optimal times. 7-10am. 3-6pm. • Join LinkedIn. • LinkedIn company pages vs. LinkedIn profiles. • - A Company Page helps LinkedIn members learn about your business,

brand, and job opportunities. • Share engaging content on your Facebook page. All content must be

shareable. If you wouldn’t share the info you post with your facebook friends, they won’t either.

• Post appropriate content. Relevant content. • Just have fun. Enjoy it. Social media is social and it shouldn’t be

approached as a business tactic.

Thank You

#monsterguide

James Vadala

/jvadala

Hashtag

@jvadala

The Small Business



Education

The Online Small Business Marketing Guide