Online MarketingCourses for

Small Business

Presented by:

Maria Peagler@SM_OnlineClass

www.socialmediaonlineclasses.com

1. Who is your

audience?1. Who are your customers?

Four Online MarketingCourse Types

1. Degreed Program from Accredited University

Pros:

+ Accredited from established university + Courses available ongoing semester basis + Course grades based on course performance

Cons:

x Most expensive of all options x Only available at limited dates/times x Marketing instructor’s experience often outdated

2. Certificate-Based Program

Pros:

+ Students get certificate demonstrating completion + Can be credible if from a reputable institution or company

Cons:

x Online marketing courses usually priceyx Certificate doesn’t prove competencyx High instructor turnover x Difficult to evaluate course curriculum & quality

3. Scheduled Online Webinars

Pros:

+ Less expensive than degreed programs + Flexible schedule, often repeated in playback

Cons:

x Webinar content variesx No marketing curriculum outside of webinarx Online instructors rarely available for questions x Little to no networking among students

4. Self-Paced Classes

Pros:

+ Easiest online marketing course to attend+ Most budget-conscious for small business + Offers flexible learning schedule+ Can take course anywhere

Cons:

x Course quality varies from excellent to fair x May not offer well-rounded curriculum x Instructor may not be available for questions

Questions to Ask: Who is instructor?What is his/her recent experience?What is curriculum?Who developed curriculum?How long does course last?Are assignments given?Do students have access to instructors?What if I have questions?Can I network with other students?

Contact me:Maria Peagler@SM_OnlineClass

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Slide Photo Credit

Slides 4-6: ozvoldjj on Flickr Slides 7-9: Scott Spiegel on FlickrSlide 10-15: tapasparida on Flickr