Small Marketing Presentation

Presents…

A New Age in Small

Business&

Marketing

Prepared by: KM Innovation LLC

The process of promoting the sale of goods or services.

Essence of understanding your customers' needs and developing a plan that surrounds those needs.

Not only MARKCOMM, i.e. brochures and glossies.

Not Sales (although they work hand-and-hand)

Marketing… Small business style


The Four Part Marketing Life Cycle

“…brands speak to the mind and the heart.” Alina Wheeler Author Designing Brand Identity


It is the emotional and psychological relationship you have with your customers

Strong brands elicit thoughts, emotions, and physiological responses from customers

Most important part of the marketing plan Not logo’s (Logo’s represent the brand)

Branding? What is a Brand


Bad Branding examples


Bad Branding examples


Good Branding examples


Advertisement and Promotion

“There is a war in advertisement, creativity versus features and benefits. The choice that prevails shows significantly on your company .” M. Owens - Marketing Entrepreneur.


Advertisement… I know but How? Websites/Internet Online Communities i.e. Facebook,

MySpace, Blogs, etc. Ads that reinforce your brand not prices Think different, solve problems, and

customers notice. Do not be afraid of technology… Email, RSS Feeds , VOD (Videos on Demand)


It’s important to assess your brand every few years◦ Ask people what they think about you as a company◦ Ask them about your brand and how it makes them

feel or more importantly – how they act If need be, make modifications until you get it

right A good brand can last 5-10 years or a lifetime Have fun developing and sharing your brand

with the world

Fun and Review


Questions???

“ The Problems in the world today cannot be solve by the level of intelligence that create them.” - Albert Einstein

KM Innovation LLCPO Box 5254 Carson, Ca. 90749562-230-2218

Documents

Small Marketing Presentation