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This is the exact screen presentation from "Marketing and Media on a Small Budget" without the details.
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Welcome!
Twitter your comments and questions
Small budget questions #cheapmm
No budget questions #freemm
You have a small budget.
You have a small budget.
• Makes you a good steward of your money
• Makes you a good steward of your money• A recession doesn’t matter
• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed
• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security
• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures
• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures• When you get a larger budget, you’ll spend it wisely
• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures• When you get a larger budget, you’ll spend it wisely• Forces creativity
Anyone who lives within their means suffers from a lack of imagination. --Oscar Wilde
• Budget
• Budget • Information
• Budget • Information • Media
• Budget • Information • Media • Services
• Budget • Information • Media • Services• Equipment
• Budget • Information • Media • Services• Equipment• People
• Budget • Information • Media • Services• Equipment• People• People’s media, services & equipment
what box?
My definition of out of the box is:
Doing things differently, expressing creativity and leading the way, even if your path is that of the unknown.
“It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” – Gordon MacKenzie Author of Orbiting the Giant Hairball
Brainstorming: free
Print materials: $150
Local ad: $400
Billboard: $3000
Marketing/media budget: $0
Creativity: Priceless
• Increase your creativity… and your teams’ creativity
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groups
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetings
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetingsIdea journaling
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetingsIdea journaling
• Cultural relevancy
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetingsIdea journaling
• Cultural relevancy • Playtime
• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetingsIdea journaling
• Cultural relevancy • Playtime• All ideas are good
cheap stuff.free stuff.
Bringer cards•photos cut in half•no minimums •$.05 each
Microsites & Branding
Microsites & Branding
mymiserablemarriage.com
Microsites & Branding
mymiserablemarriage.com
badecono.me
Microsites & Branding
mymiserablemarriage.com
badecono.me
hugofwar.com
billboard
billboard
money giveaway
billboard
money giveaway
car window stickers
Bringer Events
Bringer Events
Bringer Events
Other cheap stuff:
Other cheap stuff:
Random acts of community kindness
Other cheap stuff:
Random acts of community kindness
Media cards, info cards
Other cheap stuff:
Random acts of community kindness
Media cards, info cards
Website
Other cheap stuff:
Random acts of community kindness
Media cards, info cards
Website
Church social networking site
Social media & social networking
Social media & social networking
Social media & social networking
Social media & social networking
Blogs
Buzz marketing & word of mouth
Buzz marketing & word of mouth
14% trust advertising
Buzz marketing & word of mouth
78% trust peers
Other free stuff:
Other free stuff:
Free media sites
Other free stuff:
Free media sites
Piggyback on current media
Other free stuff:
Free media sites
Piggyback on current media
Share with others
Track your marketing.Know what’s working.
Just because it worked in the past,doesn’t mean it’s still working
In-house or outsource?
In-house or outsource? Resource before you outsource
In-house or outsource? Resource before you outsource
Get in touch with your inner analyst
Buy equipment if it makes sense
Utilize every free thing youcan get your hands on!
Don’t reinvent the wheel
Don’t put all your eggs in one basket
Do microsites… and keep them
Put your website on print materials
Think long-term exposure
Use ALL of your budget
Network with other churches
Thank you!Twitter your comments and questions
Small budget questions #cheapmm
No budget questions #freemm