Misconceptions About Online Marketing

from SMB’s

We interviewed marketers on their experiences with online marketing for small

businesses.

When asked if they had any misconceptions starting out,

this is what they said.

“I learned that there’s no such thing as too much exposure…When I first started, my

focus was not on creating a brand, but as we grew I embraced online marketing as an effective way to communicate with the

widest audience possible.”

via Lexion Capital Management

“I didn’t realize how important content marketing and search engine optimization are. When I first put up my website, I was guilty of the misapprehension that just by putting it up there, people were going to

come to the website and hire us.”

via Console & Hollawell

“I just thought someone entered a word/phrase in Google and related

websites popped up. There was absolutely no understanding that the company had

to actually do things to make their website appear on the first page.”

via StorkGifts

“I think one misconception is that it’s impossible – or at least

extremely hard – to measure the ROI of online marketing efforts.”

via CBG Benefits

“The massive amount of time, energy and resources it takes to

be fresh, fast and focused.”

via CastCoverZ!

“Our misconception was grossly underestimating the power of

online marketing.”

via MyBinding

“I thought that if you just create a good product or service people will

come. The truth is, you need to create an exceptional product or

service and spread the word.”

via Go Get Funding

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