The Guide for Advancement

Professionals

You + = SUCCESS

via Wikimedia Commons

You + = SUCCESS

Here’s why.

LinkedIn has become the world’s professional network.

via Wikimedia Commons

LinkedIn’s user base of 300M represents 200 countries.

Photo by bies via Flickr Creative Commons Statistic via Linkedin Marketing 2012

Who Are LinkedIn Members?

Statistics via LinkedIn Marketing 2012

Members are 93% more likely to be college

graduates than the average online adult.

Over 39M students and recent college graduates are on the platform and are LinkedIn’s fastest growing

demographic.

Who Are LinkedIn Members?

Statistics via LinkedIn Marketing 2012

42% of members have annual salaries of more

than $100,000.

39% are Managers, Directors, Owners,

Chief Officers, or VPs.

by Andrew Magill via Flickr Creative Commons

The Bottom Line…

Your prospects and donors are on LinkedIn.

The Bottom Line…

Your prospects and donors are on LinkedIn.

You should be too!

The Bottom Line…

Your prospects and donors are on LinkedIn.

You should be too!

Are you taking full advantage of LinkedIn for advancement? Is LinkedIn part of your fundraising strategy?

Step 1: Optimize your profile for

stewardship.

by Sheila Scarborough via Flickr Creative Commons

Whether you’ve already got a LinkedIn profile or you’re setting one up for the first time, follow these pointers to make sure your page is in tip-top shape:

•  Upload a friendly profile picture.

•  Edit your professional headline.

•  Fill in your Summary to show what

you’re all about.

•  Give (and get!) recommendations &

endorsements.

Personalize Your LinkedIn Profile

Pro Tip:

Reach more donors, board members, and colleagues by joining groups on LinkedIn! It’s a

perfect way to connect with people in your industry who might be outside of your personal network.

Step 2: Develop an alumni

LinkedIn group.

by Chris Potter via Flickr Creative Commons

An alumni LinkedIn group can be a valuable networking resource for you and your alumni community. Here are some guidelines to follow when setting up your group:

•  Create only one group.

•  Keep the group closed so that alumni

have to request to join.

•  Put in the effort to grow your group!

For example, you could send a mass

invite to your alumni contacts.

Grow Your Alumni Group

Pro Tip:

Use LinkedIn’s Group Analytics tool to track the activity level of your group. This is a great way to learn what has been successful, as

well as what aspects of the group can be improved.

Step 3: Research prospects and gather donor insights on

LinkedIn.

by Martin Kenny via Flickr Creative Commons

Take your prospect research to the next level by using LinkedIn Advanced Search – the best friend you never knew you had:

•  Locate “Advanced” to the right of the

search bar at the top of your profile.

•  Filter your search by keywords, school,

LinkedIn groups, industry, interests,

location, seniority, you name it.

•  Get focused search results that show

exactly the prospects you’re looking for.

Use Advanced Search for Prospect Research

Want to learn more about using LinkedIn for advancement? We’ve got plenty more tips and tricks to share.

Download our free eBook: LinkedIn Checklist for Advancement 2014

About EverTrue

EverTrue is the world’s leading Social Donor Management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s Social Donor Management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.

About EverTrue

EverTrue is the world’s leading Social Donor Management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s Social Donor Management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.