Maximizing LinkedIn for professionals and small business

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    17-May-2015

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LinkedIn is the social media tool for business to business relationship building. Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.

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  • 1. Maximizing LinkedIn for Professionalsand Small BusinessPresenter: Doug Hay, CEODead Simple Social Media Series

2. Presenter - Doug Hay Early adopter of Internetmarketing 30 year marketing veteran Sought after speaker -presented at local, regionaland national conferences Lectured at two universitiesfor the Sales & MarketingExecutives program 3. Our Services For Small/Medium Biz Website design & programming Social Media consulting,implementation & training Small business SEO SearchEngine Optimization: Keywords,link building & content creation. Press release writing, optimizationand reporting Blog set up, strategy, and training Email programs Online reputation management Video production & marketing Staff trainingAsk about our Internet Marketing Analysis 4. Doug Haydoug@doughayassoc.comDirect: 250-756-0306 Toll Free: 877-226-3823FreeInternetMarketingAnalysisMoreSales?MoreLeads? 5. Agenda Presentation Q&A write questions in Webinarquestions console. They will be answered at the end of thepresentation.To get a copy of the presentationemail:marketing@doughayassoc.com 6. Dead Simple Social Media Series Social media overview Blogging Google+ Facebook Twitter Pinterest LinkedIn Using a Dashboard Content Marketing 7. Social Media is for Leadsand SalesSource: State of Inbound Marketing Report - http://bit.ly/aewfHr 8. Social media = 2 way communication 9. EmailIntegratedMarketingStrategySocialMediaBlogOfflineMarketingWebSite 10. LinkedIn 11. Source: LinkedIn Dec 2012 12. The network is growing by twomembers per second or 10-15 millionmembers per quarter. Average income is $86,000 US peryear. Three out of four users wants to beapproached for other jobopportunities. People visit LinkedIn.com more bycomputers at home (66%) thancomputers at work (34%).LinkedIn Quick Facts 13. LinkedIn Members 14. Interviewed nearly 3,100 business owners, consultants andcareer salespeople, Most use free accounts on LinkedIn as a strategicprospecting tool and 84% say theyve generated several businessopportunities from using LinkedIn 79% percent of the study participants were smallbusiness owners. The most successful users actively share relevant content,showcase themselves as a trusted resource and spendsix or more hours on week on the social media site. And some survey participants say its their best source fornew business leads.Source: http://www.huffingtonpost.com/melinda-emerson/linkedin-small-business-sales_b_3100104.html?utm_hp_ref=social-media2013 Sales and LinkedIn Study 15. Inbound Marketing is More Effective 16. Build authorityFind more prospectsIncrease revenuesUtilizing LinkedIn 17. Set up profileGetrecommendedNetwork - getpeople tofollow youContentcreationInteractClick throughto yourwebsiteBuy yourproduct 18. ProfilesLinkedIn 19. Set up:1. Personal Profile:http://learn.linkedin.com/new-users/2. Company page:http://help.linkedin.com/app/answers/detail/a_id/710 20. CompanyPageLinkedIn 21. 50% of LinkedIn members are more likelyto purchase from a company they engagewith on LinkedIn.What accounts for this purchasebehavior? Our research suggests it comesdown to mindset. When people visitLinkedIn, theyre in a professionalmindset.- LinkedInCompany Page Engagement 22. From LinkedIn Currently, companies without their owndistinct email domain (e.g.yourcompany.com) cant create a CompanyPage, because its not possible to use emaildomains like hotmail.com, gmail.com, or othergeneric email providers. If you dont have a distinct email domain, youmight create a group to promote your companyinstead.Company Page 23. From LinkedInYou can add a new Company Page only if youmeet all of the following requirements: Youre a current company employee and yourposition is listed in the Experience section onyour profile. Your profile strength must be listedas Intermediate or All Star. You must have several connections.Company Page 24. CompaniesTopLinkedIn 25. Pacific Dental Services (PDS) partners with dentists, providing them with business support services so they canstay focused on their passion: dentistry. PDS offers career opportunities across the western and central UnitedStates. 26. HomePersonalLinkedIn 27. Messages News Invitations to connect Updates on past classmates andcolleagues Size of your network Whos viewed your profileHomepage 28. Home 29. ProfilePersonalLinkedIn 30. Use your headshot not the company logo 31. Write a great headline. Skip the humdrumcorporate John Doe atAcme Company Use your keywordsHeadline 32. Write a terrificsummary in the firstperson List youraccomplishments Use your keywordsSummary 33. Write a completesummary of your pastpositions Use your keywordsExperience 34. RecommendationsLinkedIn 35. GetRecommended 36. Profile Recommendations Request Recommendations Select a LinkedIn member from yourcontacts Message form letter or personal note Accept the recommendation(endorsement) or request a change You will be prompted to reciprocateGet Recommended 37. Lee Odden 38. Profile Recommendations Request Recommendations Select a LinkedIn member from yourcontacts Message form letter or personal note Accept the recommendation(endorsement) or request a change You will be prompted to reciprocateGive Recommendations 39. Skills & ExpertiseLinkedIn 40. Email 41. ContactsPersonalLinkedIn 42. Send an invitation to connect to people youknow they come a 1st-degree connections. From a members profile - Clickthe Connect button on their profile page. Do a search then click connect to the rightof the persons information. Search your email address book to findcontacts People you may know (from LinkedIn) -Click Connect next to the persons name tosend an invitation.Connecting With Members 43. Email 44. From your emailcontacts Name search Classmate Colleague searchSearching for Contacts 45. Contacts People you know Ask & answerquestions Companies inyour industry Target audiences 46. Keep GettingQualityFollowers Check your existing followerse.g. email Generate quality content Engage in discussions Value your thought leaders Regular content stream Engage 47. Expanding yourfollowers: Optimize your profile Regular posts Quality content from you Who cares what you had for lunch Help others Add LinkedIn link to your website andblog posts Include your LinkedIn link on youremail signature, biz cards Add new people to follow Engage Customer service Dont over post your own content 48. GroupsPersonalLinkedIn 49. Create orjoin a group 50. Join groups related to your business andadd content Answer group questions Inform your group members of events,etc. Locate decision makers in companysearch Find qualified prospects in your marketGenerating Leads 51. Commenting in a Group 52. Email 53. JobsPersonalLinkedIn 54. Email 55. In BoxPersonalLinkedIn 56. CompaniesPersonalLinkedIn 57. NewsPersonalLinkedIn 58. Email 59. ContentLinkedIn 60. Marketing 101:correctaudience &message 61. Add blogpostsand linkback toyourwebsite 62. Connect 63. Reference: www.linkedin.com/static?key=twitter 64. EngageLinkedIn 65. YouMembersMembersMembersMembersEngagement 66. Dedicatea TeamMember 67. Just publishing? 68. Be social! 69. AnswerQuestions 70. DirectMessagesomeoneyou follow 71. Respond to direct messages 72. Advertising!*&%# 73. Salesmessagesvs.conversations 74. Mining forprospects 75. MarketResearch 76. Itsaboutthem! 77. MetricsLinkedIn 78. Set upbusinessprofileGetrecommendedGet people tofollow youContentcreationInteractClick throughto yourwebsiteBuy yourproduct 79. Metrics(Stats)# ofcontacts# of posts# of directmessages# Clickthroughs toyour website$ of Sales 80. TakeawaysCreat business profile around keywordsDo your homeworkCreate interesting content & publishEngage not just publishJoin or create groupsCross promote on social sites, email, etc 81. Doug Haydoug@doughayassoc.comDirect: 250-756-0306 Toll Free: 877-226-3823FreeInternetMarketingAnalysisMoreSales?MoreLeads? 82. Copyright NoticeAll materials contained in these presentationsare protected by Canadian and United Statescopyright law and may not be reproduced,distributed, transmitted, displayed, published orbroadcast without the prior written permission ofDoug Hay.The names of actual companies, products orimages mentioned herein may be the copyrightor trademarks of their respective owners.