SURVEYTV Viewing habits of people

5 TOP REASONS SURVEYS ARE IMPORTANT FOR MR1. Update product offerings or pricing

options .2. Gain insights into customer demographics .3. Measure customer awareness , usage &

satisfaction over time .4. Branding , positioning , & naming testing .5. Increase traffic , boost conversions , & grow

sales .

TV VIEWING HABITS OF PEOPLE

TOTAL PARTICIPANTAGE GROUP NO. OF PEOPLE

BELOW 15 YEARS 40

ABOVE 15 YEARS 40

TOTAL 80

WATCHING HABITS OF PEOPLE BELOW 15

TIMING

AGE GROUP BOYS GIRLS

5 TO 7 2 HOURS 2 HOURS

8 TO 10 2 TO 6 HOURS 2 TO 5 HOURS

11 TO 14 2 TO 5 HOURS 2 TO 4 HOURS

FAVOURITE CARTOON CHARACTER AND CHANNEL BOYS

AGE GROUP CHARACTER CHANNEL

5 TO 7 CHOTABHEEM, MIGHTY RAJU.

ZEE MARATHI, STARGOLD,

DISNEY.

8 TO 10DOREMON, JACK, KRISHNA, SHIVA,

BHEEM.

NICK, POGO, HUNGAMA,

DISCOVERY KIDS.

11 TO 14DOREMON, KEMICHI,

PIKACHU, NINJA HATORI.

NICK, SAB TV, POGO, STARGOLD,

SONIC.

GIRLS

AGE GROUP CHARACTER CHANNEL

5 TO 7NINJA HATORI,

SHIVA, DOREMON, BHEEM.

DISNEY, POGO, ZEE MARATHI.

8 TO 10DOREMON,

KRISIH, BHEEM, JERRY, JACK

BARBIE.

DISNEY, DISNEY.JR, ZEE

MARATHI, POGO, SAB TV, CARTOON

NETWORK.

11 TO 14SEHEZUKA,

DORIMI, SNOW WHITE, BHEEM,

BARBIE.

DISNEY, HUNGAMA,

DISNEY.JR, POGO, SAB TV.

WHAT YOU DO IF YOU MISSED YOUR FAVOURITE SHOW?

NOTHING TO DO. I WILL CRY. SWITCH TO NEXT CHANNEL. YOUTUBE. I WILL DO MY HOMEWORK. I WILL GO TO MY FRIENDS HOUSE TO

WATCH TV. I WILL GO TO PLAY. I WILL HIT EVERYONE.

WATCHING HABITS OF PEOPLE ABOVE 15

TIMING MEN

AGE GROUP TIME PERIOD

TOTAL TIME (HOURS)

NO. OF SHOWS

15 TO 25 1:00 PM TO 11:OO PM 2 TO 10+ 2 TO 5

26 TO 35 5:30 PM TO 11:00 PM 2 TO 5 2 TO 3

36 TO 45 9:00 PM TO 11:00 PM 2TO 3 2

46 TO 55 7:00 PM TO 9:00 PM 3 TO 5 3 TO 4

56 TO 90 5:00 PM TO 7:00 PM 4 TO 7 2 TO 3

WOMEN

AGE GROUP TIME PERIOD

TOTAL TIME (HOURS)

NO. OF SHOWS

15 TO 25 11:30 AM TO 11:00 PM 1 TO 7 2 TO 6

26 TO 35 7:00 AM TO 11:00 PM 1 TO 10+ 2 TO 12

36 TO 45 7:00 AM TO 11:00 PM 2 TO 10+ 1 TO 12

46 TO 55 3:00 PM TO 1:30 AM 2 TO 7 3 TO 7

56 TO 90 11:00 AM TO 11:00 PM 6 TO 9 4 TO 11

LIKE/ DISLIKE CHANNEL MEN

AGE GROUP LIKE DISLIKE

15 TO 25SAB TV, SPORTS, ZEE MARATHI, HISTORY TV 18.

EKTA KAPOOR SERIALS.

26 TO 35DISCOVERY,

COMEDY CENTRAL, ZEE NEWS.

EKTA KAPOOR SERIALS.

36 TO 45 ZEE MARATHI. HORROR MOVIES.

46 TO 55 &TV, SAB TV. SONY, UTV MOVIES.

56 TO 90 STAR PLUS, COLOURS. SONY TV

WOMEN

AGE GROUP LIKE DISLIKE

15 TO 25

MTV, EKTA KAPOOR SERIALS,

CHANNEL V, ZINDAGI, ZEE

MARATHI.

EKTA KAPOOR SERIALS, NEWS,

SPORTS.

26 TO 35 ZEE MARATHI, SONY TV.

MTV, CHANNEL V, SPORTS.

36 TO 45 SAB TV, ZEE MARATHI.

CHANNEL V REALITY SHOWS.

46 TO 55 SAB TV ZEE MARATHI. NEWS.

56 TO 90 STAR PLUS, COLOURS. SONY TV.

DO YOU USE INTERNET TO CATCH UP MISSED SHOWS?

MEN WOMEN

YESNO

50% YESNO

49% 51%50%

WHAT DO YOU ENJOY MORE SHOWS / MOVIES?

MEN WOMEN

YES NOSOMETIMES

51%

12% 37%

YES NO SOMETIMES

50%25%

25%

WHAT DO YOU PREFER POPULARITY/ YOUR CHOICE?

MEN WOMEN

YESNOSOMETIMES

75%

5%20%

MY CHOICEPOPULARITYBOTH

100%

ANY POSSIBLE DANGER TO SOCIETY FROM THE MATERIAL

BROADCAST ON TV?

MEN WOMEN

YESNOSOMETIMES

50%30%

20%

YESNOSOMETIMES

45%55%

FAVOURITE CHANNEL ACCORDING TO AREA

SEWRI PAREL VILLAGE

LOWER PAREL

CHURCHGATE

ZEE MARATHI,

SABTV.

ZEE MARATHI, COLOURS.

ZEE TV, STAR PLUS.

COLOURS, STAR PLUS

CONCLUSION OVERALL FAVOURITE SHOW: CHAL HAWA

YEUDYA, JAI MAHLHAR. OVERALL FAVOURITE CHANNEL: ZEE

MARATHI, STAR PLUS. OVERALL NOT FAVOURITE CHANNEL: MTV,

CRIME PATROL. OVERALL LANGUAGE PREFER: HINDI,

HINDI/MARATHI. OVERALL ENTERTAINING CHANNEL: ZEE

MARATHI.

ACKNOWLEDGEMENT We would like to express my special

thanks of gratitude to my teacher Rucha ma’am for allowing us to do the project.

We came to know about so many new thing. We am really thankful them.

MADE BYRUCHITA RUPAL

SHRADDHA

THANK YOU