1. Bus Riders Transit-TV Viewing Habits
Presentation of Findings
2009

2. This presentation lets you
Know WHO the bus riders are
Understand WHAT their travel patterns are
Find out HOWto captivate their attention
Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009
3. Getting to know the bus riders
4. Introduction
The presentation consists of information sourced from Nielsen Bus Riders Transit-TV Viewing Habits study, Nielsen Media Index and Bus Ticket Sales Report
The Nielsen Bus Riders Transit-TV Viewing Habits study covers 201 past week RapidKL bus riders aged 15 years and above living in KLPJ market centre
5. Bus riders are spending more time out-of-home
Over 18%of the KlangValley population are using RapidKL bus serviceequivalent to 1.24 million unique riders
Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009
6. and the DAILY bus ridership is reaching 400,000!
Monthly ridership is reaching 12 million!
Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009
7. Market center bus riders profile
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
8. They are skewed towards the YOUNGER age group
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
9. And they are more likely STUDENTS & WORKING ADULTS
Blue collar
11%
White collar
28%
Base: Those who recall seeing Transit TV (n=197)
Occupation
Source: Nielsen, Transit TV Study, July 2009
10. Their familys earning are slightly more than national average
Average Monthly Household Income Comparison
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
11. Travelling PATTERN
12. 79%of bus riders make 2 or more trips per day
79%
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
13. 71% ride the bus 5 or more days in a week
71%
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
14. 60% spend 30 minutes or more in the bus
60%
Base: Those who recall seeing Transit TV (n=197)
Bus ride duration (minutes)
Source: Nielsen, Transit TV Study, July 2009
15. Transit-tv viewing habits
16. Nielsen Transit TV Study finds that 98% of bus riders are aware of Asia Media TV!
Base: Past Week RapidKL bus riders in KL/PJ (n=201)
Source: Nielsen, Transit TV Study, July 2009
17. 76% bus riders liking Asia Media TV
They said
Bus journey no longer boring!
The programme is entertaining & relaxing
I get new information
I like to watch the funny advertisement
I won movie tickets by participating the SMS contest
Source: Asia Media Post-campaign Study, 2009
18. 87% recall seeing at least one of the ten advertisements below
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
19. 3 in 10 people have purchased at least one product advertised
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
20. 5% have participated in the contest shown in Asia Media TV
Base: Those who recall seeing Transit TV (n=197)
Source: Nielsen, Transit TV Study, July 2009
21. For more information
Asia Media SdnBhd(728838-H)
35-1, First Floor, Jalan Bandar 16,
Pusat Bandar Puchong,
47100 Puchong, Selangor, Malaysia.
Tel: 03-5882 7788 Fax: 03-5882 6622
Website: www.asiamedia.net.my
Email: info@asiamedia.net.my