Eurodata tv tv viewing trends mip formats 11042015 abstract

TV Viewing Trends MIPFORMATS 2015 –11th April 2015

Sahar Baghery Head of International TV Formats and Contents

SBaghery

Summary

New TV habits

Enriched ecosystem: content everywhere, viewers in the center

Successful TV Formats

New TV habits 1

Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd

Worldwide TV viewing remains strong

Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.

Average daily viewing time per individual

2013 3h14

2014 3h13

World daily viewing time

2010 3h10

2005 3h04

New TV habits

4

2013 4h07 2014 4h20

Poland

Total individuals 4+

+13 MINUTES

2013 2h37 2014 2h43

Norway + 6 MINUTES


2013 3h15 2014 3h20

Netherlands + 5 MINUTES


2013 3h41 2014 3h41

Germany =


2013 3h52 2014 3h40

United Kingdom


- 12 MINUTES

2013 4h53 2014 4h42

United States


- 11 MINUTES


A more flexible TV consumption that serves global ratings

3h20

Netherlands

3h10

VS +5,2%

Evolution 2014

Live VOSDAL +6 days

Live

2h56

Finland

2h43

VS +8,0%

Evolution 2014

Live VOSDAL +7 days

Live

3h51

Spain

3h48

VS +0,9%

Evolution 2014

Live VOSDAL +7 days

Live

N.B. As measurement of time shifted viewing started in June 2014, viewing time is calculated on the period 01/06/2014-31/12/2014. VS

3h40

United Kingdom

3h13

3h45

Evolution 2014

VS +14,1%

VS +16,2%

Live

Live VOSDAL +28 days

Live VOSDAL +7 days

Part of time shifted on global TV viewing

5

New TV habits

Based on total individuals, total day. Time shifted viewing included where measured. Evolution in percentage between the Live and time shifted viewing in 2014, from 01/01/2014 to 31/12/2014 (unless otherwise indicated)..

VOSDAL (viewing on same day as live): time shifted viewing on the same day than the Live broadcast.

Successful TV Formats 2


Live events: a strong audience booster

#1 Entertainment since 2009

2.2 million / 81% share

#1 All genres

Among top 10

#1 & #2 programs in 2014

10+ million viewers each

Opening / closing ceremonies

#1 All genres #2 All genres #3 All genres

FRANCE

National Beauty Pageants

Among top 10 in 4 countries Between 30% and 40% share

VENEZUELA LEBANON PUERTO RICO

Local ‘mega’ events

37.4 million

CCTV Spring Festival

166.2 million

NHK Red & White Song Contest

19.3* million *Aggregate of Kanto, Nagoya and Kansai regions


Methodology:

Based on total individuals, total day. Time shifted viewing included where measured. Calculations are done over the Top 10 program rankings of a selection of 67 territories of the One Television Year in the World 2015 report. Studied period: January-December 2014.

CCTV1 & CCTV2

7


Strong brands: worldwide recognition and potential of development

ALSO

ITV Studios Global Entertainment Armoza Formats

Shine international

In 2014 on V in Quebec LAUNCH BEST

TOP 2014 in : Croatia, Estonia, Hungary, Latvia, Portugal, Slovenia, Vietnam, Greece

TOP 2014 in : Australia, Croatia, Denmark, Hungary, Israel, Kazakhstan, Macedonia, UK


Global Agency Love is calling

Methodology: TOP 2014 based on total individuals, total day. Time shifted viewing included where measured. Calculations are done over the Top 10 program rankings of a selection of 67 territories of the One Television Year in the World 2015 report. Studied period: January-December 2014.

Red Arrow International

X2 VS CASE sur les 14-29

In 13+ countries

X2 vs Timeslot on 14-29 SAT.1 (4 episodes)

Fremantle Media International

10,000 BC

Babushka

Endemol Worldwide Distribution

8

Talpa Distribution

TOP 2014 in : Australia regional, Armenia, Bulgaria, Canada – Quebec, Cyprus, France, Greece, Ireland, Israel, Philippines, Slovakia, Spain, Vietnam National

Enriched ecosystem: content everywhere, viewers at the center

3


An increase of social experiences tailored to media

Social media use

Connected

New platforms and original content

Children of the machine

Tofu

A viewer-actor

PERSON OF INTEREST Warner Bros. International Red Arrow International

Stars of the second screen

10


+32% vs.

Final episode: 10/03/15 average Shr% for season 3


Platforms without borders Scandinavia

Middle-East

Africa

Yomvi

Latin America

Yuzu

Eastern Europe

Ivi

Asia

Iqiyi


11

Entertainment: a new challenge for OTT players

Endemol Worldwide Distribution

Stand-up specials

Los Cowboys


Grace and Frankie

NBC Universal International Television Skydance Productions Hulu / Paramount Digital Entertainment / Agility Studios

Corral 360

Untitled talk show with Handler

12

Chris Tucker Chelsea Peretti

Los Cowboys


Key take away

The usages are evolving rapidly and the television offer enables you to manage your time

Non-linear offers remain and will remain complimentary offers

Television remains and will remain a powerful media

The more there will be choice, the more viewers will need to be on medias that hold a strong editorial identity

The viewer: winner of the over choice

“CONTENT IS KING”: attraction power for global brands

13

We are at the dawn of a new cycle where content will be key drivers of change

Thank you! Meet us at booth P-1.C56

Sahar Baghery Head of International TV Formats and Contents

[email protected] +33 6 33 94 44 51

SBaghery

Marketing

Eurodata tv tv viewing trends mip formats 11042015 abstract