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Jacques Balducci International Sales Director Scripted Series : a reflection of our society Abstract

Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

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Page 1: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Jacques BalducciInternational Sales Director

Scripted Series : a reflection of our society

Abstract

Page 2: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 2

Eurodata TV Worldwide: a multidimensional expertise

A BUSINESS CULTURE

ACCESS TO A UNIQUE

VOLUME OF TV DATA

3.7 BILLION+POTENTIAL VIEWERS

100+TERRITORIES

7,000+CHANNELS

LONG-LASTING RELATIONSHIPS

WITH WORLD MEASUREMENT

INSTITUTES

Page 3: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

TH

EM

AT

IC

A D -H OC Tailor Made Services

Sources

T H E M A T I C

Sport Report Entertainment Report

Scripted Series ReportKids TV Report

Young Adult Report

C R O S S

S E C T O RInternational

TV trends MultiscreenOne TV YearIn The World

3

Page 4: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

What’s hot ?

Society issues in series

Scripted series consumption on TV

Summary

What will tomorrow be made of ?

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Page 5: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Scripted series consumption on TV

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Page 6: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Semi-national Co-production

6%

Imported

30%National

65%

Local series win viewers’ heart

Methodology: Figures based on Scripted Series Report 2015: Sept2014-Jun2015 / Prime time / Main channels only / Countries: Denmark, France, Germany, Israel, Italy, Netherlands, South Korea, Spain, Sweden, Turkey, United Kingdom, USA Networks, Venezuela. Each country has the same weight and each channel is weighted depending on its audience and volume.

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved 6

Scripted series viewing in

prime time

Scripted series consumption on TV

100% 100%100% 100%

South Korea Turkey

% Hours % Viewing

87% 87%89%

67%

Venezuela Sweden

% Hours % Viewing

Page 7: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Source: Based on the 10 best performing programs in 2015 – 78 territories – OTVY in the world 2016

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Scripted series consumption on TV

New series top the 2015 rankings

NEW SERIES34%

in the Top 10 of 78 territories

Rodina (Hatufim adaptation)

#10#2 #3

Uzalo TV

#1 11.2 m / 65.1% shr (SABC1)

5.7 m / 22.3% shr (FOX TV)6.3 m / 26.5% shr (Rossiya 1)

1.4 m / 64.3% shr (NRK1)

#2 1.7 m / 33.5% shr (TVI)

Television

Surec Film AB Svensk Filmindustri / NRK Twentieth Century Fox Television Distribution

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Page 8: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

What’s hot ?

2

Page 9: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

What’s hot ?

Making history

9Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

OTHER UPCOMING: The Black 22s (USA)…

Biopics

Bodo

Telewizja Polska S.A.

Global Screen

Rivals Forever : The Sneaker Battle

Luisa Spagnoli

Rai Fiction

+39.3% shr vs

prime 4+ (TVP1)

+54.9% shr vs

prime 4+ (Rai 1)

Page 10: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Ex-onnelliset

Dionysos Films

What’s hot ?

Dramedies to picture family and people bond

10Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

OTHER UPCOMING: Wanderlust (UK), Bonusfamiljen (Sweden)…

Family

Tetra Media Fiction/ La Pépinière

Irresponsable800 Words

All3Media International

Non dirlo al mio capo

Lux Vide / Rai Fiction

This is us

20th Century Fox TV

The Durrells

BBC Worldwide

+78.9% shr vs

prime 0+ (Seven)

+64.7% shr vs

prime 4+ (ITV)

+45% shr Premiere

vs prime 10+ (MTV3)

Page 11: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Society issues in series

3

Page 12: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Society issues in series

People facing their issues in nowadays society

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

SVT / Film Väst

#Hashtag

Lâcher prise

Encore Television

OTHER UPCOMING: When We Rise (ABC), The House (Arte)

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Kiara

Côte Ouest Audiovisuel

Boomerang

Encore Television / Contenu QMI

+45.8% shr vs

prime 2+ (TVA)

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What will tomorrow be made of ?

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Page 14: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

What will tomorrow be made of ?

The rise of adaptations in Europe

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Euope includes: Denmark, France, Germany, Israel, Italy, Netherlands, Poland, Spain, Sweden, Turkey, United Kingdom – World: + Argentina, Australia, Brazil, China, Egypt, Japan, South Korea, United States – Same scope of channels – Only originals and adaptations taken into account

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Countries that inspire Europe in 2015-2016

4% 5%5%

11%

% of adaptations among new

launches

Sept12-Jun13 Sept15-Jun16

A lot of upcoming adaptations in…

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Key learnings

Social, political, economical issues influence this creation

The question of responsibility is at stake

Collective or individual responsibility to show a unique point of view of our

contemporary society

Europe: home of a booming original creation

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Page 16: Scripted Series : a reflection of our societykreatywna-europa.eu/wp-content/uploads/2017/01/Lets_Be_Series... · Scripted Series : a reflection of our society Abstract. Source: Eurodata

Thank you for your attention!

Jacques BalducciInternational Sales Director

[email protected]+33 1 47 58 94 34

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