Social Media as Global Immune Response

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    17-Oct-2014

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A presentation given as part of the Forum for the Future Masters in Leadership for Sustainable Development course.

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<p>PowerPoint Presentation</p> <p>Social Media:Global Immune Response</p> <p>Richard Roaf</p> <p>1</p> <p>2</p> <p>31Why is social media relevant?4</p> <p>1Why is social media relevant?Popularity is growing </p> <p>10</p> <p>11</p> <p>2Social media as diagnosis</p> <p>2Social media as diagnosisSocial media can help identify problemsCrowd sourcingThe amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.Jeff HoweCitizen Science</p> <p>Significance of crowd sourcingQuestion 1.How could your organisation use crowd sourcing to better identify the problems you are addressing? </p> <p>21</p> <p>22</p> <p>2Social Media as Treatment</p> <p>2Social Media as Treatment"The environmental motivation is the simplest of forces: people do things because their peers are doing it</p> <p>Polishing the DiamondNFP Synergy</p> <p>Peer InfluencePeer InfluenceStudent Switch Off</p> <p>Student Switch OffQuestion 2.How could you encourage supporters to influence others to join the movement? </p> <p>34</p> <p>35</p> <p>4Limitations of social mediaHe says utilising weak ties cant promote the radical changes we needGladwell argues social media cant deliver significant social changeQuestion 3.Does social media encourage a culture of slacktivism?</p> <p>40340% increase in time spent on social media in the UKhttp://www.nielsen-online.com/pr/pr_100519_uk.pdf</p> <p>Age of Social Network Usershttp://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/</p> <p>MoGO iPhone apphttp://www.treehugger.com/files/2010/06/mogo-iphone-app-helps-citizens-report-oiled-wildlife-in-gulf.php </p> <p>Student Switch Offhttp://www.studentswitchoff.org/ </p> <p>Malcolm Gladwells Small Change Articlehttp://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell References41Thanks for listeningwww.ecodemia.co.ukwww.alter-eco.co.ukwww.slideshare.orgwww.digitalcharities.org</p> <p>2) How could you encourage supporters to influence others to join the movement? 3) Does social media encourage a culture of slacktivism?1) How could your organisation use crowd sourcing to better identify the problems you are addressing? </p>