Audience Profile

Target Demographic: 14-21

Target audience for our music video is from 14 to 21 year olds.

Majority of people within our target demographic are in education, and music is seen as a release, a way to escape from homework or trouble from parents, teachers or peers.

Clothes play an important part in young people’s life’s and music is also a fashion, so music and clothes have a parallel importance.

At this age, young people begin to make decisions for themselves and become more independent, and are introduced to new things, such as sex, alcohol, cigarettes etc.

At these ages, a social life is very important, going out with your mates on the weekends, listening to music, going to the cinema, going to house parties