The point of rhetorical analysis

is merely to read with understanding.

(p. 320)

What’s that mean?

Aristotle: Rhetoric may be defined

as the faculty of observing in any given case

the available means of

persuasion.

Rhetorical analysis: to read/observe/critique any

“text” with an understanding of the context and available

means of persuasion.

What does that include?

everything.

ethos.

pathos.

logos.

kairos.

kairos:Fitting occasion or timing.

The “right” time or the “only” time…

style.

audience.

purpose.

context.

metaphor.

story.

delivery.

culture.

If you’re looking for ideas to guide your analysis, look at the things we have read as

helpers. I chose the stuff you read so far for a reason.