Question 3What kind of media institution might distribute your media

product and why?

Initially, the media institution that seemed most likely to distribute my music magazine was Egmont. This particular media institution seemed appropriate as it owns the pop music magazine ‘We Love Pop’, which was a big inspiration for me when designing my music magazine. However, when I researched further into Egmont, I realised We Love Pop was the only magazine that they owned which was aimed at teens. With the exception of We Love Pop, all of the other magazines owned by Egmont had a huge focus on young children. One of the main beliefs and aims of Egmont is to encourage young children to read. I felt that although Egmont may be a good institution to distribute my media product, a bigger institution like Bauer, who reaches a wider range of target audiences would have more experience and the expertise to successfully allow my media product to lift off. Although Bauer does not own any pop magazines, it does own a few very successful music magazines which celebrate other genres of music. For example, Kerrang and Mojo are two music magazines that celebrate various stems of the rock music genre. Bauer Media engages with 19 million consumers every week, having more market leading brands than any other media owner. What stands out as a key strength of Bauer Media is its ability to understand multiple different target audiences through its unrivalled research initiatives.

The problem with having a big media institution distribute my media product is that it would give me less control over the promotional and design choices that I had planned for the magazine. Therefore, Bauer may want to dictate how my magazine is distributed and what the design of the magazine will be like. Also, a big institution like Bauer would not give enough broad financial support to the magazine in that it would only fund what is necessary for the magazine to survive, rather than investing in research into how the magazine could reach the target audience on a more intimate level. The advantage, however, is that Bauer is a successful institution with the expertise to bring success to my magazine. They know the tactics, methods and techniques that can be used to make this happen. Bauer’s dominant presence across multiple media platforms would be handy in terms of the target audience of my magazine, who are interested in new and modern ways of receiving media. Therefore, they would appreciate the visual and audio benefits of stretching across multiple media platforms.