How effective is the combination

of your main product and

ancillary texts?

Our ancillary product and main product work with and compliment each other. All 3 products reference each other by different means. There is a clear continuity running between them in the form of imagery and

location. Our digipak front cover is a still from the

music video. The location used is recognisable to the audience as it is used heavily throughout the music video. And, as can be seen, the advert features the same location due to it being the digipak

front cover.

The fact that all of these products

reference each other visually shows that

they work together as a strong combination to fulfil the goal to sell the album/digipak and

increase fan base.

The continuity between all products is furthered by using the same fonts, colour scheme, themes and overall

appearance. The digipak and advert are most noticeably similar not just because of the use of the image, but also

because of the above factors. Fonts Colour

SchemeTheme

One of the primary reasons that bands have music videos is to accompany the song in selling the image of a band.

Along with the digipak and advert, the audience are being sold not only a song/album, but also the image that the

band wish to portray of themselves.

Our main product - the music video -

sells the band well image wise due to the actors being a similar age, having

a similar fashion sense and also having a similar

aura.

The fact that our video contains actors who are fitting of the indie genre means that the audience will be able to identify with them and, as a whole, the package will appeal to them.

I think that for our products to be successful, it should be easy to recognise the genre and also be easy to recognise

the band from just one ancillary product. I feel that, because we have kept continuity and links between all

products that this has been achieved.

There is no drastic change from one product to the other; all are

recognised to be in the same group. As our research shows, over 90% of participants in our

survey said that our music video suited the style of music.