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Overview of Syllabus Introduction of Your Instructor Chapter 1: Introduction to the World of
Wedding Planning Chapter 2: Your Role as a Planner
Robyn Morrow Owner of EG Events & Catering Owner of La Pearle Events Over 12 Years in the Event Industry Enjoys Life and has a Passion for the
Industry.
What is a Wedding Planner? - Dictionary Definition: 1) A person hired to plan and organize a
wedding, reception, and possibly the honeymoon in consultation with the bride and groom.
2) One who gives expert or professional advice to couples planning a wedding, reception or honeymoon. May plan the entire wedding or simply give advice to couples who want to plan their own.
Wedding Planners have been around since people were getting married.
Significant change in the last 30 years. 1981, Princess Di & Prince Charles’
wedding put the spotlight on the industry and extravagant weddings.
Today, most couples are getting married later in life.
Most couples are paying for weddings themselves.
Average length of an engagement is 15 months. Average overall cost for a guest is $186. Number of weddings in 2013 – 2.16 million. Most popular age for a man & woman to get
married is 25-34. Average cost per wedding – Nationwide – $24-26k, in CLT area - $25.5k
Top wedding locations in the US: - NY area, LA, Las Vegas, Chicago, Dallas/Ft. Worth,
Houston, Miami, Ft. Lauderdale, Washington, D.C., Philly, ATL
83.2% of couples are paying for their wedding.
Most popular wedding month: June. On average couples are traveling 45-50
miles from their home to get married. Most popular wedding type - Romantic
May – August is typically wedding season.
Off Season – January, February & March.
In 2014, June, August, September and October appear to the be months most in demand.