Lecture on Mobile and App Economies

Mobile and App Economiesand Innovation


Learning Module No. 12


Outline

4G Mobile Network5G NetworkMobile EconomyAppsApp StoresDevelopment CostsM2M

App Economies Theories Services App Development


Global Transition to 4G Mobile Networks

4G LTE Map

http://www.computamaps.com/newsletter/3-1/newsletter3-1.html


5 Years to 5G

5G is moving beyond the hype

http://networks.nokia.com/de/news-events/insight-newsletter/articles/5g-is-moving-beyond-the-hype


Benefits of 5G


Benefits of 5G

Intel: From Device to Data Center


TheTheMobileMobileEconomyEconomyIsIsGrowingGrowingClick to See original Chart via Yankee Group


Mobile EconomyExpectedTo ExpandJob OpportunitiesIn Tech, Creative

Click to ViewGraphicVia Robert Half(Staffing Agency)


Top App Categories


Top App Categories


Top Apps are:

Highly rated, with at least four stars;Often rated, with at least 10,000 app store ratings;Games, social apps, or productivity tools (although the category distribution is broad);Updated at least once a month;Downloaded at least five million times; and,Published by a North American company

Dissecting the App Store Top Charts: The Anatomy of a Top App


Apple Store Download History



App Development

Click to see:How Long Does it Take to Build a Mobile App?


Machine-to-Machine #IoTComputing is moving from human-to-human to machine-to-machine.

Chart:http://iot-360.eu/2014/about/

The Internet of Things extends Internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse devices and everyday things that use embedded technology to communicate and interact.


Theory

Joseph Schumpeter -- Creative Distruction

Industrial mutation that incessently revolutionizes the economic structure from within, destroying the old one.

Example:Netflix effect on video tape and disc rental industry. Blockbuster is a victim of Schumpeter's gale.


Theory

David Teece -- Complementary Assets

Example:

RC Cola was the first to commercialize diet cola and cola in a can.

Coke and Pepsi imitated RC and dominated the market because of their complementary assets.


Theory

Henry Chesbrough -- Open Innovation

Companies want to control innovation, generating ideas, as well as production, marketing, distribution, servicing, financing and supporting. In open innovation, companies can and should use external ideas as well as internal ideas.

Examples:

Clorox Connects and Lego Cuusoo.


TheoryEverett Rogers -- Diffusion of Innovation Innovation is social, not an economic process.


Concept

Zero-rating (toll-free data or sponsored data)

Mobile network operators (MNO), mobile virtual network operators (MVNO), and Internet Service Providers (ISP) don't charge customers for data used by specific applications or internet services through their network, in limited or metered data plans.

It allows customers to use provider-selected content sources or data services like an app store, without worrying about bill shocks.

Some see it as a threat to the open Internet.

Wikimedia Foundation and Facebook have zero-rating programs.


Concept

App Store Optimization

Making apps findeable in the app stores.


How to Come Up With App IdeasThink about things that are problems for you, then think about simple solutions

Triggers:I hate this . . .This sucks . . .I wish . . .

Try it yourself, search for those words on Twitter . . .

Consider improvements on current apps. What could be done better?

How to Come Up With KILLER App Ideas


Prof. Mo KrochmalEmail: [email protected] hours: Contact to schedule

Education

Lecture on Mobile and App Economies