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APPONE Present 7 March 2012

App one mobile marketing by mobile app

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Page 1: App one   mobile marketing by mobile app

APPONE Present

7 March 2012

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•  ỨNG DỤNG TRÊN MOBILE LÀ GÌ? •  CÔNG CỤ MARKETING •  KÊNH TRUYỀN THÔNG •  HỆ THỐNG BÁO CÁO •  CASE STUDY

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Theo nghiên cứu của Nielsen tháng 7 năm 2011, số lượng người sử dụng Mobile Internet là 41%, nhưng do xu hướng thích ứng nhanh với công nghệ mới của người Việt Nam, tỷ lệ này trong năm 2012 sẽ là 75%. Tương tự số người sử dụng smartphone sẽ gia tăng đáng kể trong năm 2012. ( Từ 21% lên 46% )

TỶ LỆ NGƯỜI DÙNG MOBILE INTERNET

TỶ LỆ SỬ HỮU SMART PHONE

Hiện tại Tương lai

75%

45%

46%

21%

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IOS Android RIM Window mobile

Blackberry  App  World  

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SMART PHONE:

GENERAL STORE :

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ỨNG DỤNG MOBILE DÙNG LÀM GÌ?

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GIẢI TRÍ, TIN TỨC, VIDEO …

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CHĂM SÓC KHÁCH HÀNG

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XÂY DỰNG CỘNG ĐỒNG

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TRẢI NGHIỆM YOUR CUSTOMERS NEED’T A

DEEP IMAGINATION

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MOBILE MARKETING

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MARKETING ỨNG DỤNG MOBILE LÀ CÔNG CỤ TUYỆT VỜI ĐỂ MARKETING TRỰC TIẾP

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MOBILE MARKETING channel

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ỨNG DỤNG SMS WAP SITE BLUETOOCH CHỢ ỨNG DỤNG

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MOBILE APPLICATION

USER

SOCIAL (FAN PAGES)

NEWS

EXPERIENCE

MINI CONTEST

GAME

APP STORE

VN WAP SITE

IN ORTHER APP/GAME

SMS

QR CODE MICROSITE ONLINE

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http://store.apple.com https://play.google.com

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YOUR BANNER AD HERE

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YOUR BANNER AD HERE

Tai ngay ung dung Pico Plaza de cap nhat nhung tin khuyen mai moi nhat va nhan duoc code khuyen mai http://pico.com.vn/app

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GAME

YOUR BANNER AD HERE

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USE CAMERA (WITH SUPPORT QR CODE) GET INFORMATION.

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5 factors of MOBILE APPLICATION

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GENERAL APP

Applications are general features as: news, music, sharing ...

MINIGAME APP

Applications such as game to play or interactive with Brand ...

SOCIAL APP

Applications provide user to connect with social network to share opinion, comment, like…

EXPERIENCE APP

Applications that provide user experience of using a product/service: description of a motorbike, care...

ENTERTAINMENT APP

Applications provide user to entertain such as: listen to music, watch movies, edit photo ...

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GENERAL APP

Applications are general features as: news, music, sharing ...

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MINIGAME APP

Applications such as game to play or interactive with Brand ...

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SOCIAL APP

Applications provide user to connect with social network to share opinion, comment, like…

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EXPERIENCE APP

Applications that provide user experience of using a product/service: description of a motorbike, care...

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ENTERTAINMENT APP

Applications provide user to entertain such as: listen to music, watch movies, edit photo ...

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REPORT SYSTEM

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REAL-TIME AND ONLINE TRACKING OF DOWNLOADING…

APPLICATION STORE: -  Android Marke -  Apple Store -  Nokia Ovi Store …provide real-time tracking of downloading

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AppOne

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IOS Android Blackberry Symbian

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Công nghệ Multi-Platform •  Thời gian làm việc cho ra sản phẩm ngắn. •  Đảm bảo về tính đồng bộ của phầm mềm và

không sinh ra lỗi trong khi sử dụng. •  Đơn giản - Dễ dùng •  Sử dụng trên nền Web để cập nhật nội dung cho

ứng dụng. •  Xem kết quả ngay lập tức AppOne  Mobile  Dev  Tool  

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CASE STUDY

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m.dantri.com.vn m.24h.com.vn

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CA SỸ MINH HẰNG

Dịch vụ: Toàn bộ

Module: Tin tức, Album, Nhật ký…

Lượt tải: 12,000/tháng đầu ra mắt

Nền tảng : Iphone, Android, Java

Dịch vụ đi kèm: Bubly (Tổng đài 1388)

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DIỄN ĐÀN AUTOFUN

Dịch vụ: Toàn bộ

Module: FunLand, Autofun, Tay lái…

Lượt tải: 2,000 - tháng đầu ra mắt

Nền tảng : Iphone, Android, Java

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KHÁCH SẠN CROWNE

Dịch vụ: Toàn bộ

Module: Đặt phòng, Discount, Xem phòng…

Lượt tải: 500 - tháng đầu ra mắt

Nền tảng : Iphone, Android

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LINH PERFUMER

Dịch vụ: Lập trình ứng dụng

Module: Catalog sản phẩm, Giỏ hàng…

Lượt tải: 1500 - tháng đầu ra mắt

Nền tảng : Iphone

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$1500+

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$1200+

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$500+

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ƯỚC MONG ĐƯỢC HỢP TÁC

DOAN MANH TUAN | AppOne Team MVCORP JSC | MVDIGITAL M: 0989793793 - E: [email protected]