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Mobile App Management: What Symantec App Center can do for mobile productivity

Brian Duckering Mobile Trend Marketing

What is Mobile App Management?

Generic: App-specific management

• Lifecycle management of business apps

• App distribution

• Protection and control of apps

Symantec App Center

• Independent or in combination with MDM

• Familiar SaaS console distributing apps

• Bleeding edge application wrapping technology to solve the unmanaged enterprise use cases

• Full administrative access control to apps & data

• Comprehensive protection of apps and data

Mobile App Management 2

Why is App Center Relevant?

1. MDM focus is device configuration

Does not address real data security issues

2. BYOD use cases becoming more popular

Users resist whole device management for personal devices

3. Support multiple use cases

Businesses need a broad set of technologies

3 Mobile App Management

Company Controls Personal Device

Company Controls Relevant Apps & Data Only

Company Controls Standard Device

Company Owned But Unmanaged

Evolving Endpoint Adoption Map

Mobile App Management

Company-owned Personally-owned

Man

age

d

Un

man

age

d

BYOD

4

Managed vs. Unmanaged Mobility

• Both use cases exist within the enterprise, No silver bullet


Data separation solutions evolve through APIs

MDM enables device management &

compliance

MDM is a foundation for policy management

Corporate / Personal separation becomes a

non-issue

Applications must be protected individually

Data between applications must be

secure

Managed

Unmanaged

Secure Apps & Data Manage The Device

Enterprise Use Cases

5 Pillars for Enterprise Mobility


Co

ntr

ol P

oin

ts

Data

Apps

Device

User & App Access

App & Data Protection

Device Management

Threat Protection

Secure File Sharing

Challenges in Managing Apps


Limited ability to deploy apps across platforms

No way to manage app authentication

No native way to prevent “cut & paste”

No corporate / personal data separation

Lack of app-specific security controls

Symantec Apps

Internal Apps

App Store Apps

Expense Quotes HR

Personal

Access Auth

Introducing Symantec App Center

Distribution Portal Application Protection Content Protection

• Per-app policies

• Authentication, Encryption, DLP

• No source code modifications

• Same policies as Apps

• PDFs, Videos, ePub, Forms etc

• Trusted Readers for security

• Enterprise store w/ self-service

• LDAP integration & targeting

• iOS, Android & Blackberry

Mobile Information Management


Application Protection Technology Same security as Sandboxing, but more flexible


.IPA or .APK file with standard

libraries App wrapped with App Center libraries and policy controls ready for deployment

Business and Personal Apps and Data Co-exist


Seamless Deployment for All Constituents


App Center Differentiation

Symantec App Center is the ONLY mobile management solution architected to meet enterprise requirements now and in the future

• Scalable, governance is built-in

• Ability to fully support both personal and corporate usage

• No risk of corporate data loss or compliance exceptions

• No requirement for developers to change the way they develop apps or learn mobile security standards


• Requires source code modifications. Security left to developers

• Policy changes have baggage

• Primarily applies to homegrown apps. Needs vendor commitment for 3rd party apps

• Difficult to scale to multiple apps

• Good Dynamics, MobileIron AppConnect, AirWatch

• Injects policies directly into the binary. No source code access needed

• Policy changes are simple, done by IT

• Applies to homegrown and 3rd party apps. No vendor commitment needed

• Scalable to multiple apps

• Symantec, Mocana

App SDK App Wrapping


Two approaches to protect applications

Secure iOS/Android/HTML5 Apps & Content

Mobile App Management

Enterprise App Store

Personal

CRM

Corp Apps

Corp App ACME

Public Apps Documents

Containerized Application

14

Mobile Application Management Comprehensive App Wrapping Tech


App Store

Repository for internal and external mobile applications

App Policy

Protect app against data loss through encryption, removal control and separation of corporate data

Content Center

DLP policy to control confidential data access

• App deployment & provisioning

• User authentication across apps

• Copy & paste prevention

• Per app file encryption

• Remote data/app wipe

• iOS & Android support

SYMANTEC APP CENTER

Symantec App Center Mobile App & Data Protection


Comprehensive Mobile App Management


Deploy Apps Enterprise app store for internal apps Recommendations from public appstore Group based targeting

Deploy Content Enterprise content store for docs, videos Containerize data with per object policies Group based targeting

Manage Lifecycle Revoke and update apps selectively Centralized visibility & control MDM features for policy management

Protect Data Security and Management layer around data Passwords, encryption, offline access, rooting Separate corproate and personal data

iOS & MDM Enhancements

FIPS 140-2 Level 1 Encryption for apps & data on iOS devices

MDM Enhancements

• Ability to upload config profiles

• Additional iOS MDM restrictions

• “Badge” wrapped apps

• …

• Customers in regulated verticals can confidently use App Center data protection

• Customers can comply with regulatory requirements with App Center

• Customers can use App Center for additional MDM capabilities


Why Symantec for Mobile Apps


• Scalable & Seamless Enable any number of apps with no

source code changes

• Independent of MDM Address mobile application needs

without managing the complete device

• Quick & Easy Expedite deployment of apps with an

easy-to-use SaaS app store

Accelerate virtualization of business critical applications

Presentation Identifier Goes Here 20

View HP/Symantec joint solutions at:

http://hp.symantec.com/techex

Create mission-critical applications and databases (specifically on Oracle and Linux)

Enable mobile productivity without vulnerability

Thank you!

Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
