Upload
dtu-corp
View
118
Download
1
Embed Size (px)
Citation preview
www.dtu.com.vn
EDUCATION FOR FUTURE X EDUCATION FAIR
Thu, Sat and Sun 14th, 16th, and 17th July 2016
EDUCATION FAIR DETAILS Organizer: DTU, Oversea Vietnamese Students Community
(OVSC) Communication partners: I Am Unique, Fair Course, Study
Groupon Da Nang event
Venue: Level 5, Software Park Da Nang, 2 QuangTrung, district Hai Chau
Date & Time: Thursday 14th July 2016, 15:00 – 19:00 Ha Noi event
Venue: Movenpick Hanoi Hotel, 83 Ly Thuong Kiet, district Hoan Kiem
Date & Time: Saturday 16th July 2016, 8:00 – 12:00 Ho Chi Minh event
Venue: Majestic Saigon, 1 Dong Khoi street, district 1Date & Time: Sunday 17th July 2016, 13:30 – 17:30
ORGANIZERS DTU Corp.
Website: www.dtu.com.vn Reference: http://dtu.com.vn/about-us Address: DTU building, 158 Ho Ba Kien street, ward
15, District 10, HCMC, VietnamMarketing Director: Tommy Nguyen (
[email protected]) OVSC
Website: www.ovsc.usFacebook:
www.facebook.com/OverseaVietnameseStudentsCommunity
ORGANIZER: DTU
DTU’s vision:Becoming a leader in Asia in: overseas
education consultancy, overseas job placement, and training
DTU’s mission:Operating for the future of the youth
DTU’s job scopes:Counseling on Overseas EducationRunning life skill course “ I am Unique” Conducting English course, tutoring, and
parts of professional courses (in collaboration with overseas institutes)
ORGANIZER: DTU DTU has conducted a lot of events in Ho Chi Minh city, Ha Noi city, Da Nang
city and other provinces: Career Counseling events Events at local schools Seminars education fair DTU’s social charity sessions Reference links:
http://www.facebook.com/DuHocDTU http://www.facebook.com/toikhacbiet
DTU has been widely known to the interested public Television: HTV7, HTV9, HTV4, VCTV6, VCTV, VTV9, SNTV Newspaper: Tuoi Tre, Thanh Nien, Hoa Hoc Tro, Doanh Nhan & Phap
Luat, Muc Tim, Giao Duc … Online: vnexpress, dantri, kenh14, zing, vietbao, popular forums … Reference links:
http://www.youtube.com/dtuvn http://www.youtube.com/tanbetien
ORGANIZER: OVSC
Oversea Vietnamese Students Community’s objectiveThe main purpose of OVSC community is to
create a platform for abroad Vietnamese students to share experiences and help each other, and to also help those Vietnamese students who plan to study abroad to achieve their dreams.
OVSC’s activities:Abroad study eventsJob/internship eventsPersonal development events
Reference link: www.facebook.com/OverseaVietnameseStudentsCommunity
PHOTOS OF PAST EVENTS
PHOTOS OF PAST EVENTS
More photos of DTU: http://dtu.com.vn/hinh-anh-dtu/
ITINERARY AND TIME TABLE
Time/DateDa Nang, Thursday 14th July
201614:00
The education fair Room is open for participants to do table set-up
15:00 – 19:00education fair open to public. Presentations & Seminars also conducted
19:30 education fair ends
Time/DateHa Noi, Saturday 16th July
20167:00
The education fair Room is open for participants to do table set-up
8:00 – 12:00education fair open to public. Presentations & Seminars also conducted
12:30 education fair ends
ITINERARY AND TIME TABLE
Time/Date HCM, Sunday 17th July 201613:30
The education fair Room is open for participants to do table set-up
14:00 – 17:30education fair open to public. Presentations & Seminars also conducted
16:00 Lottery draw18:00 education fair ends
WHY SHOULD YOU JOIN?Before the events, DTU will do advertisement and PR
for the participating schools.During the events, the visitors are genuine potential
students and parents. Besides, DTU will have a list of prospects registering for the events and enquiring about programs, even though only 20% - 40% of them will turn up at the events.
After the events, DTU will follow up with the prospects, who either turned up at the events or logged their contacts with DTU. And DTU will also continue to promote for your schools by advertisement, PR, and sometimes info-sessions/seminars.
Our recruitment target for each participating school is 2 to 5 students per event, within 6 months' time after each event.
WHY SHOULD YOU JOIN? You will be allocated at a table, and consult
and talk to potential students and parentsThis event would be a great opportunity to
advertise your schools and approach potential students
The information of this education fair will be widely spread to more than 200k prospects within our network.
And each event itself is expected to welcome from at least 200 to 400 visitors.
WHY SHOULD YOU JOIN?With a lot of experiences organizing events,
DTU guarantees that this event will be professionally and effectively organized
Only selected schools from the US, Singapore, UK, Australia, Canada, Germany, New Zealand… are invited to join
Extensive marketing, advertising coverage, attractive prizes and activities will attract a high number of prospective students
This is the peak period for recruitment activities, and hence the right time to roll out marketing activities.
BENEFITS FOR PARTICIPANTS• Setting up booth in the education fair• Giving presentation in seminars• Advertisement in education fair brochures• Logo on education fair banner• Distributing flyers, brochures within their booth area• Directly consulting students• Promoting the image of your school• Providing scholarship• DTU’s or OVSC’s staff to support the consultation
and marketing work • DTU working as a representative in recruiting
students, if need be
GUESTS Students from schools / English Centre /
colleges / universities and other communities in Ho Chi Minh city, Nha Trang, Da Nang, Ha Noi and surrounding provinces.
Parents of potential students Other interested parties Expected visitors: 250 – 350 for Ho Chi
Minh city event, totally 600 – 900 for the 3 events
MARKETING CHANNELS Printed ads: on most popular newspaper for students such as
Muc Tim and others Online ads: Google, Facebook, vnexpress.net, kenh14.vn,
zing.com.vn, DTU’s website (www.dtu.com.vn and many others), banners on popular forums/websites, posts on popular forums…
Flyers, banderoles, banners, and distributing brochure on streets and crowded public places.
Sending invitation letters / emails to potential customers. Television ads Prizes, gifts during education fair for all visitors. DTU’s and OVSC’s communities Network of parents and students from personal development
course “ I am Unique” Standee banners put at entertainment / shopping centers Special scholarship and attractive gifts to attract visitors
ITEMS IN EDUCATION FAIRSeminar: each seminar takes place in 45 minutesBooth: each school will be allocated a table, can
decorate and showcase all the banners, standees, distribute brochures, etc… within their booth area
Logo on banner: the logo of the participant will be shown on a large banner in the center of the stage in the education fair hall, the standee banners in the public places.
Ads on brochure: texts and images ads in the brochure; the brochures will be widely distributed in the education fair, and also sent to potential customers and high school, English centres in DTU’s and OVSC’s network.
Drawing lottery: the assigned schools’ representatives will draw lottery tickets and present prizes to lottery winners. The prizes will be IPAD, perfume and other valuable products
PARTICIPATION FEE for Ho Chi Minh / Ha Noi city eventPlatinum participant: 1440 USD Gold participant: 1180 USD Silver participant: 810 USD
PARTICIPATION FEE for Da Nang city eventGold participant: 880 USDSilver participant: 600 USD
PARTICIPANT TYPES Platinum:
Basic items: booth, logo on education fair banners, ads on brochuresSeminar in the education fair1 online articles includedRepresentative to draw lottery ticket and present prize to lottery
winnerParticipating in the Q&A of the Television interviewBooth size is twice of the normal sizeYour booth/table will be located at the best position in the hall
Gold:Basic items: booth, logo on education fair banners, ads on brochuresSeminar in the education fair1 online articles included1 booth/table
Silver: Basic items: booth, logo on education fair banners, ads on brochures1 booth/table
DISCOUNT LIST Below is the list (in alphabetical order) of schools who will be entitled to 10% discount
from the participation fee: ACE Amity Auston Institute of Management Bangkok University Centennial College Curtin EASB ERC Institute ESLI International FLS Humber Institute of Technology and Advanced Learning International Academy at Bintan Informatics Academy James Cook University Marketing Institute of Singapore Kaplan Higher Learning Education Kingsbridge Education
Limkokwing University Murdoch University Murray State University Navitas Nilai University Nanyang Institute of
Management Nanyang Technological
University Ntec Raffles Institute School D’ Hospitality Shelton College International SAA Global SPJain St. Francis Methodist School Upper Madison College United World School of
Business University of
Wolverhampton
OTHER DISCOUNT AND PROMOTION If your school is going to participate in 2 events,
your school is entitled to 5% discount on the total fee of the 2 events
If your school is going to participate in 3 events or more, your school is entitled to 10% discount on the total fee of all the events
If your school participates in 3 locations, you will be entitled to conducting a seminar at DTU’s office (in HCM or in Ha Noi) for free
If your school pays the participation fee 1 month before the event date or sooner, your school will be entitled to 5% discount on the total fee
REGISTRATION Participants need to confirm the participation and pay the fee
by 15th June 2016 The payment can be done by cash or by wire transfer to our
bank account at: Name of payee: NGUYEN TRUNG TUAccount Number: 5378020886Bank name: Oversea-Chinese Banking Corporation LimitedBank Address: 50 Nanyang Avenue, NS3 01-01, Academic
Complex North, Nanyang Technological University, Singapore 639798
Swift code: OCBCSGSG Contact person: Ms. Linh / Ms. Thu / Ms. Oanh
Email: [email protected] Mobile: (+84) 906919002 , (+84) 906606500
www.dtu.com.vn