INDIE

AUDIENCE

PROFILE

HANNAH LIDDLE

DAN MCGOVERN

THE FEMALE

Usually aged between

15 & 25

Interested in

fashion and

Like to be different

and creative with

their appearance.

Quite arty and

creative, possibly

enjoy working

with textiles.

Their interest in

music are

always low key

artists such as

Bon Iver, Fleet

Foxes.

Often attend

Music festivals

and gigs.

Can be associated

with

Topshop, however

can be seen in a lot

of vintage

boutiques.

THE MALE

Like to keep up a

good

appearance

with their clothing

choices.

Same as the

female profile aged

between 15 & 25

years.

Interests are often in art

and photography. Believe

they have a passion for

music. More often than not

they’re in a band or play

and instrument

Often attend

Music festivals

and gigs.

Enjoy bands such as

Bombay Bicycle

Club, Arcade Fire. Take

a lot of influence from

bands such as these,