# How to Use Psychology to Boost Your Career in Sales

Selling is a tough art and not everyone can master it. While some see it in negative light as a ‘pushy’ way of selling products and services, it involves understanding the customer’s psychology and manoeuvring it to your advantage. Needless to say, this isn’t easy and you need to be patient to pick up these traits. Browse through the sales training videos in a good motivational blog and you would hear it out from the top motivational coaches. Here are some of the ways in which you can use psychology to boost your career in sales.

➢ Understand YourselfEven before you start selling anything you need to be self-motivated to be selling what you would be selling. You need to convince yourself about the products/services before you reach out to the potential customers. Sales training videos would help you gain control over your own psychology and boost your career prospects.

➢ You Aren’t Selling Products/Services Don’t look at yourself as someone who is selling product or services. Rather look at yourself as someone who is offering solution to a customer’s problems. Most buying decisions are emotionally motivated and you need to motivate customers to a point where they see the solution to all their problems in your product or service. This applies to everything from toothpaste to the ultra-luxurious automobiles.

➢ You Don’t Sell, People BuyYou don’t possess any supernatural powers that can make people buy something they don’t need. In any sales transaction, you aren’t typically selling it to the customers, rather they are buying it. So never try the pressure tactics as it would backfire. Rather try convincing them with your reasoning and why your product or service is better than others available in the market.

➢ Play To The EgocentrismCustomers don’t put their money on products and services because they promise a lot. They put in their money when there is something for them in it. You always need to play to the egocentrism of the customers. For example while selling a smartphone to a senior you can stress about its user-friendliness and reliability while talking about the faster data transfer and the ability to take wonderful ‘selfies’ would act as a hook for the young.