How to engage audiences using social media
Presentation given at 'Social Media and Museum Learning' training day for Group for Education in Museums Yorkshire.
- How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
- Setting the scene eye-openers
- Social media in the UK: http:// www.youtube.com/watch?v =YZHSZY8S9mA
- Scary stats: http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng&feature= player_embedded
- Customer feedback: http:// www.youtube.com/watch?v =5YGc4zOqozo
Image from: http://www.babble.com/CS/blogs/strollerderby/2008/08/16-22/home%20alone.jpg
- Doing good: http:// www.youtube.com/watch?v =qu7ZpWecIS8
- What is social media?
- Think of social media as like the invention of email or the telephone it is a tool a very powerful one for communicating on an individual and a mass scale
- Web 1.0 to Web 2.0
- Web 1.0 if we build it, they will come
- Web 2.0 User generated content everyones putting stuff on the internet
- This means that organisations need to be everywhere rather than being somewhere
- Image from: http://www.examiner.com/images/blog/EXID30717/images/web10web20.jpg
- Easy way to remember
Image from: http://2.bp.blogspot.com/_ytU6dUQrIfU/Saatfw9yDHI/AAAAAAAABsE/2tsMpde4l0s/s400/Two_Way_Traffic.png
- Web 2.0 = 2-way communication
- Social media is a tool for:
Image from: http://thesituationist.files.wordpress.com/2008/03/istock-social-network.jpg
- And its social that means its about real people connecting with other real people
- Social media & engagement
- Which social media tools are good for connecting with audiences?
- Using Facebook
- This doesnt connect to your personal Facebook profile
- Advertising events & activities
- Enabling people to share information about what youre doing
- Getting feedback and talking to users
- Set up an account for your service or use your personal account to talk about your work
- Can link this to your facebook page
- Short adverts for events/activities
- Linking to other places your organisation occupies online like your website
- Getting feedback & encouraging people to recommend you
- Getting started on Twitter
- Not time today to go through how to use Twitter but do look at my 4 short presentations which give you a simple introduction:
- http:// sociallearningonline.wordpress.com/twitterguide /
- Dont forget to follow me! @vahva
- Flickr & Youtube
- Photo sharing site & video sharing site
- Showcase your organisation & collections
- Livening up the content of your website/blog with multimedia (you can embed photos and videos in your site whilst they are also on Flickr & Youtube distributed content)
- Showcasing education work childrens drawings etc.
- Other good sites relevant to museums, archives and libraries
- http:// www.historypin.com
- http:// www.mylearning.org /
- http:// futureofmuseums.org /
- List of museums on Twitter: http://j.mp/by21fK
- http://wordpress.com free, easy to use blogging platform. Another is http://blogspot.com An example is here:
- http://posterous.com very simple blogging platform. Fun example:
- Saras social media journey
- Because Sara is a fan of Learn at Harewood on Facebook, she saw this update:
- She then decides to share this on her facebook profile and her friends respond:
- She then goes along to the lesson and Tweets about it:
- One of Saras followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself.
- All 200 of Saras followers on Twitter hear about Harewood!
- changing their perceptions of what Harewood House has to offer
- Some people retweet the message to their followers, one of these people has over 1000 followers!
- One of Saras followers has a conversation with a friend
- I got a ukulele for Christmas this year!
Image from: http://3.bp.blogspot.com/_l799-uTfoLE/SdtBFe2ciEI/AAAAAAAAAEg/03bGAy_SWO4/s400/Gossip4.jpg
- Cool, did you know that theyre doing ukulele lessons at Harewood House this year? I found out on Twitter the other day
- What do you think happens next?
- What could Learn At Harewood do to respond to this?
- Speak to the person next to you & come up with 2 or 3 things they could do.
- Some ideas of what Learn at Harewood could do
- Retweet (ie repeat/forward) any tweets from people mentioning the ukulele course and thank them
- Take photos at the session & with permission post them to Flickr & the website
- Tweet again about the lessons with a link to a picture from the first session
- the possibilities are endless!
- Getting started
- Look at other museums, libraries, archives like yours online to see how they do it
- See if your organisation is mentioned in social media do a search on Twitter (you can search on Twitter without being a member) or Facebook - & respond if you can!
- Principles to remember for yourself and your role
- Social you are interacting with people, not machines
- For sharing sharing ideas, information, learning
- For conversation with people interested in the same topics as you
- 3 Golden rules
- Go for it, dont be timid, you just have to give it a try.
- Dont write anything youd be embarrassed for a loved one or your boss to read!
- be authentic, people can spot a fake.
- What next?
- 1 thing youre going to do
- 1 thing youre going to share with someone else
- 1 thing youre going to learn more about