SegmentsDiscovering How To Engage

Unique Audiences

Segments

Crimson Hexagon’sSegments feature helps

marketers understand and targetaudiences by unveiling additionalinsights into the types of content

that they engage with onsocial media.

Our Affinities™ toolhelps you understand the

interests of those discussingyour brand over social

media.

Once you haveidentified a target group

you want to reach, Segmentslets you to dive further into those consumers' interests and shows

you ways to effectivelyengage them.

Using Affinities, wefound that consumers

talking about Lululemon onsocial media are 6 times moreinterested in nutrition than

the larger Twitterpopulation.

The different insightsthat can be obtained withinthe nutrition segment are ableto inform Lululemon in how toeffectively reach people that

share this interest.

Who Are These Consumers?

Looking into the nutrition segment, we found that these consumers are mostlylocated in New York, Colorado, Nevada, Massachusetts, Vermont, and California. We also found that females account for 59% of the total users within this interestsegment.

Segments unveils the different types of multimedia that an audience is engagingwith by showing the articles, photos, and videos that are trending within an interestsegment. Here are two examples within the nutrition segment:

What Are They Talking About?

Segments also shows the trending hashtags and the most retweeted Tweets withinan interest segment. In doing so, Segments becomes a discovery tool for contentmarketers since it shows how a target market communicates and what topics andkeywords resonate with them the most. These are examples of what we foundwithin the nutrition segment:

How Can I Engage Them?

Some of the trending hashtags found within the nutrition segment:

Who Are Their Influencers?

Finally, Segments uncovers the top influencers within any of your customers' interestsegments. Influencers are users who can persuade your target market by sharing

engaging and authentic content that can expand the visibility and trustworthiness ofyour brand. Crimson Hexagon's Segments makes finding your target's influencerseasier than ever before. Some of the top influencers within the nutrition segment are:

Segments allows you tounderstand the people behind

social media content and to makedata-informed decisions, resultingin more effective planning of

targeted campaigns.

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