Media Homework

The trailer of Paranormal activity: The marked ones is conventional for a horror film trailer because it has many conventional aspects. For example, the low key lighting shown in this still image of the trailer is conventional as darkness is associated with horror films. Also the costumes for the girls are plain and simple making them more scary to look like ghosts. The colours of the costumes and make up are blacks for their eyes and whites for their gowns. This relates to the horror genre because they both contrast together and create a scary effect for the characters. Black is used frequently throughout the trailer as it connotes darkness which is highly conventional for a horror film. The use of a montage is used in the trailer which is conventional for a horror film. This editing effect creates the impression of action and builds tension for the film. This is significant for a horror film trailer.

This trailer also uses a whispering voice over the clips and titles of the film. This creates a more eerie effect for the film and scares the audience more effectively. This voice over is conventional for a horror film trailer. The use of a handheld camera shot and CCTV footage creates the impression of the event happening to real life everyday characters, which creates a shock factor for the audience as it makes them think that the film truly happened and the event could happen to them, creating a longer lasting, more memorable consequence for the audience. The use of plain and simple fonts also relates to the simplicity of horror and how it can happen to everyday people. The colour of white font stands out against the dark background and draws the audiences attention to the name of the film. The red “Paranormal Activity” and the dark red gradient of the background connotes blood and danger, relating to the horror film genre.

https://www.youtube.com/watch?v=J6DYsGTMkCU

This poster advertising Paranormal activity: The Marked Ones, is highly conventional and effective. The image of the ghost like figure relates to the horror genre and appeals to the audience by creating a scare factor for them. It will encourage them to watch the film to learn more about it. This poster is quite simple in the way it does not reveal a lot about the film, making it more effective in persuasion of the audience finding out more about it. The colours used in this poster are black, white, red and grey, all relating to the horror genre and contrasting against each other. The black signifies darkness relating to the horror genre, the grey is used to create a mysterious, cloudy effect to the poster, the white contrasts against the black which makes it stand out, and the red signifies blood and danger. The red also is a huge contrast to the duller colours drawing in the audiences attention towards the name of the film and the symbol on the skull. This will make the audience intrigued into what the symbol means and will research it, therefore increasing the level of interest for the film. The use of cobwebs surrounding the poster is highly associated with the horror genre and connotes the effect of old age, which is also associated with horror and is scarier for the audiences. The simple font of the poster shows the simplicity of the poster and relates to how the scenario could happen to everyday people.

This poster is different to the other poster as it shows a more specific idea of the film. A character is revealed, the release date is shown, and a slogan for the film is placed at the top. This shows that this poster was released a while after the poster beforehand. The colours are the same, white, black, and red to signify the same as the other poster, however, this poster also has a dark blue tinge to it placed over the image. This is to create a creepier effect to the poster but also to relate to the other paranormal activity films. The dark blue, red and white are the colours that all the Paranormal activity films use in their film posters creating a theme for the franchise. The prop of the metal symbol the boy is holding relates to the other poster because it is the same symbol on the skull. This shows the posters are related to the same film. The symbol is also associated with Satan and Occult which is conventional for the horror genre. The menacing face of the character relates to the horror genre because it creates a scare tactic for the audience and creates a more sinister effect. The costume of the character is simple and modern, signifying that the supernatural occurrence could happen to everyday people. The dialogue on the poster relates to the horror genre by using words such as “Paranormal”, “Fear” and “Marked”. These words are all associated with a supernatural thriller horror film.

The dark colours used on the website relate to the horror genre by matching the supernatural theme of the film and creating a scarier effect for the website.

The simple font is not sophisticated or ornate, making the website more

conventional as many horror films do not use complicated fonts as this creates a

scarier impression on the audience showing that the events could happen to

them.

The font here matches the font of the film,

showing a correlation for the website and creating

a brand identity. It also shows how the viewer can own the

film on a variety of different medias which is

appealing for the audience

The buttons on the website relate to the horror genre as they are dark colours with

simple font on, making them very conventional. Also there is a rocky texture

to the buttons which signifies the theme of the film which is supernatural and satanic.

The rocky texture could signify the sacrificial stones in the occult

This button is the same as the other buttons but is primarily used to promote the trailer and gain audience interest. This makes the

film generate a higher level of interest due to the easily accessible way to view the trailer.

The images of the DVD’s on the website are effective because it allows the audience to know what the DVD looks like if they were to buy it, increasing revenue for the film.