Text of Paranormal activity – online marketing campaign
1. Paranormal Activity Online marketingcampaignBy Tim Loe
2. Flash Drive method This marketing campaign is effective, since it creates enigma and anticipation. The videos are ominous, giving away minimal amounts of information about the plot. This method is personal, and makes the audience feel obliged to watch it, and if they do not feel this, then the enigma created from the hard drive will re-enforce the anticipation. 3. AnalysisThis viral marketing technique is very effective. Paramount haveanalysed their target market, to find that a fair amount of theiraudience are digital natives. Therefore these clips sent through the posthave appeared a number of times of YouTube, receiving a substantialamount of views, and therefore building anticipation and securingaudiences to see the film.